BUSINESS FEED

Business 2012 Look Back: Dollar Thrifty, Hertz finally get deal done

By D.R. STEWART World Staff Writer on Dec 30, 2012, at 2:29 AM  Updated on 12/30/12 at 4:52 AM


Wes Gibson loads baggage into his Dollar Thrifty rental car at Tulsa International Airport in August. MATT BARNARD / Tulsa World file


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Learn more about Dollar Thrifty: Additional stories provide details on the Hertz deal.

As 2011 ended, it appeared a two-year chase for Dollar Thrifty Automotive Group Inc. by Hertz Global Holdings Inc. and Avis Budget Group Inc. was over.

In September 2011, Avis Budget said it was ending efforts to acquire Tulsa-based Dollar Thrifty because of market conditions and its $1 billion agreement to acquire Avis Europe plc.

In October, Hertz withdrew its $2.25 billion, $72-per-share hostile bid for Dollar Thrifty, citing unfavorable market conditions.

Many industry analysts believed Dollar Thrifty had weathered the hostile takeover storm.

Not Dollar Thrifty CEO Scott Thompson, however, who said Hertz would be back in 2012.

In February, Dollar Thrifty reported 2011 fourth-quarter net income of $33.9 million, or $1.08 per share, compared with 2010 fourth-quarter net income of $12.49 million, or 41 cents per share. Thompson said the board of directors extended for another year the company's "poison pill" shareholder rights plan.

A week later, Hertz CEO Mark Frissora said that once Hertz received Federal Trade Commission approval of a Dollar Thrifty acquisition, they would approach the Dollar Thrifty board to discuss purchase terms.

"Well, here we go again," Thompson said in a memo to employees. "Hertz is going to try, again....I fully expect Hertz will get FTC approval at some point...The issue that will decide if there will ever be a transaction is PRICE. If Hertz is willing to pay a price that is in our shareholders' best interest then something will eventually happen. If not - it will just be more noise."

Hertz's Frissora believed Dollar Thrifty's leisure value niche is a perfect complement to Hertz's premium corporate and leisure market strengths, Thompson said, so the Park Ridge, N.J., firm would make another offer for the Tulsa company.

But Thompson said he was determined to manage Dollar Thrifty as a stand-alone entity.

The market reacted favorably.

On March 15 and 16, Dollar Thrifty shares closed above $80.

Throughout the spring, hedge fund managers bought Dollar Thrifty shares.

Michael Millman, who follows the rental car industry for Millman Research Associates, said in a May note that Hertz could pay $100 a share for Dollar Thrifty and still boost Hertz's earnings.

In negotiations with the FTC, Hertz executives said they would seek to avoid the agency's antitrust concerns by selling its Advantage rental car value brand.

Dollar Thrifty's board approved a merger deal with Hertz in August, under which the New Jersey firm would acquire Dollar Thrifty for $2.3 billion, or $87.50 per share.

In addition to divesting Advantage, Hertz was required by the FTC to sell 29 on-airport rental car locations.

Hertz completed the acquisition of Dollar Thrifty on Nov. 19, and the New York Stock Exchange suspended trading of Dollar Thrifty shares just before noon of the same day.

A day later, Frissora flew to Tulsa to speak with Dollar Thrifty employees at the company's corporate offices at 5310 E. 31st St.

Frissora told Dollar Thrifty workers, 780 of whom are employed in Tulsa, that Hertz would not abandon its Tulsa operations and that decisions about staffing and facilities would be made in the next 90 to 180 days.

Dollar Thrifty Automotive Group at a glance

Dollar Thrifty Automotive Group Inc., the nation’s fourth-largest rental car company.

Based in Tulsa, where it employs 780 people, was formed in 1990 by Chrysler Corp. and spun off as an independent company in 1997. Dollar Rent A Car and Thrifty Car Rental employ 6,000 people, and the company has 1,300 franchises in 82 countries.


D.R. Stewart 918-581-8451
don.stewart@tulsaworld.com
Original Print Headline: DTAG deal gets done
Transportation

GM aims for electric car with 200-mile range

As automakers race to make cheaper electric cars with greater battery range, General Motors is working on one that can go 200 miles per charge at a cost of about $30,000, a top company executive said Monday.

BNSF to invest $125 million in state projects

BNSF Railway Co. announced Monday it is spending $125 million to expand and improve its system in Oklahoma. Projects will include a new bypass connection at the Cherokee rail yard in west Tulsa and extending a siding area on the carrier's tracks near Mannford.

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