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"American Reunion" and VH1 team up for 'pop up' commercials
Published: 3/27/2012 10:45 AM
Last Modified: 3/27/2012 10:45 AM


"American Reunion" is getting the "pop up" treatment on VH1. COURTESY

"American Reunion" is getting the "pop up" treatment from VH1.

The comedy film, a sequel to the pop culture classic "American Pie," will have its own "pop up" commercial with two 30-second vignettes, according to the cable channel. The custom-made pop ups are bubbles which appear over the video and are filled with all sorts of factoids like this is the class of '99's 13th-year reunion and other information about the making of the film.

In this new comedy, opening in theaters April 6, the "American Pie" characters return to East Great Falls, Mich., for their high-school reunion. On one long weekend, they discover what has changed, who hasn't and that nothing breaks the bonds of friendship, according to the cable channel.

No longer hormonal teenagers, they have grown up. Well, at least some of them have. Jim and Michelle are married, Kevin and Vicky said goodbye, Oz and Heather grew apart but Finch still lusts after Stifler's mom.

The pop up commercials can be seen on VH1, cable 54, and at VH1.com.




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Rita Sherrow grew up with TV. Yes, it was the ever-present “sister” from another techno mother. At first look, it was instant "Like." From then on, the TV had to be on in every room while she studied, elementary school through college. An Air Force brat, she attended school in three states (Oklahoma, Montana and Georgia) and two foreign countries (Germany and Bermuda) and graduated from Broken Arrow High School and the University of Tulsa with a degree in journalism/advertising. She first interned in the advertising world but, when a J-School professor (who also covered politics for the Tulsa World) offered her an internship at the newspaper, she took him up on it. The rest is history. She has served as bridal editor, senior features writer for the women’s section, food editor and is television editor of the Tulsa World. In addition to writing about TV shows and interviewing the stars for “Scene” stories, she also writes a TV column for Weekend and produces the Sunday TV World listings magazine.

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