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"Blind"-sided
Published: 11/24/2009 5:14 PM
Last Modified: 11/24/2009 5:14 PM

For two weeks, I kept seeing ads during football games for “The Blind Side,” the movie based on the true story of NFL player Michael Oher and the family that helped this young man with an unfortunate upbringing find happiness, security and success.
I kept thinking that with the emphasis on Sandra Bullock as the sassy, caring mom shown in the commercials, this didn’t look like your average sports movie, despite its placement during football games watched predominantly by men.
It turns out “The Blind Side” is a huge hit, with an opening three-day box-office at $34.5 million, and that success is thanks to women. Centering more on the feel-good story than on sports action, the audience was 59 percent women, according to tracking by the CinemaScore service.
Have women ever dominated a weekend like this past one, with the "Twilight" sequel, "New Moon," making $142 million, and then "The Blind Side" numbers? It's not likely.
The "Blind Side" good fortune is likely to continue, because the film connected with audiences in a rare manner, according to CinemaScore data: “The Blind Side” is only the second film of 2009 to average an A-plus rating from theatergoers leaving screenings, accomplished previously this year only by “Up.”





Reader Comments 1 Total

I can relate to that reaction. I'm watching a commercial for the movie during a game a week ago, my 9-year-old daughter is there, and as soon as it ends she asks if we can go. I would have never figured her for such a film, but she said "It looks like a really good story." Hard to argue with...
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I See Movies for Free

“I was born a poor, black child” … not me, actually, but Steve Martin’s character in the “The Jerk.” That absurd opening line is just one of the absurd number of film facts, quotes and minutiae contained in movie critic Michael Smith’s brain, at his disposal to toss out on a moment’s notice. It’s a key requirement as Tulsa World film critic to know these things. Michael learned a few other life facts along the way (seven years as a Crystal’s Pizza & Spaghetti manager) before attempting journalism and joining the Tulsa World in 1996, where he’s covered everything from a school shooting in Fort Gibson to a tornado in Stroud to witnessing an execution. A little community theater coverage was sprinkled in there, too. Movies engender many of his happiest memories, from standing in line for “Star Wars” and “Grease” at the Southroads Cinema to the James Bond and Pink Panther movies that always premiered at the enormous Continental Theater.

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michaelsmithTW
michaelsmithTW
"Avengers" assemble in new trailer http://bit.ly/ykKVoY
12 months ago
First look: "The Avengers" poster http://bit.ly/A1PXxV
12 months ago
@jwfyler That's what we call a prediction, my man....just sayin'…
12 months ago
So what will win best picture next year? Give it some thought for a while, because that's a wrap for tonight!
12 months ago
@anna1781 Hilarious, I thought that same thing the first time I saw him at Golden Globes!
12 months ago
Big winner tonight: producer Harvey Weinstein. "The Artist" wins 5 Oscars, "The Iron Lady" goes 2-for-2, even wins best documentary.
12 months ago





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