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Guys: Got swagger?
Published: 6/8/2009 12:22 PM
Last Modified: 6/8/2009 12:22 PM

Need money and have a little time on your hands?

Old Spice has set up a series of challenges giving away thousands of dollars to those willing to go the extra mile to demonstrate their "Swagger style."

In the spirit of Old Spice, all challenges rely heavily on a sense of humor and call for the creative use of the brand's popular Swagger logo.

Check out tulsaworld.com/oldspice to see the first set of "Swaggerize" challenges, such as these:

- Make a cake in the shape of the Swagger logo. Submit a video of a Swagger logo-shaped cake (the bigger, the better) being eaten by one or more people. No longer than five minutes. Judges will reward their favorite entry with $500.

- Throw Swagger product like a fastball. Submit a video of someone throwing one of the Old Spice Swagger family of products at least 65 mph as clocked by a radar gun. The faster, the better. No longer than three minutes. Judges will reward their favorite entry with $1,500.

- Hold a Swagger sign at a televised game. Submit a personal photo of a sports fan who incorporates the words "Old Spice Swagger" into a homemade sign held at a televised sporting event. Event must be specified. Judges will reward their favorite entry with $2,500.

- Tony Stewart look-alike contest. Since Old Spice is the official deodorant of NASCAR and sponsor of Stewart's No. 14 car, why not reward someone for looking like him? Submit a personal photo of a Tony Stewart look-alike, male or female, holding one of the Old Spice Swagger family of products. Judges will reward their favorite entry with $500.

New challenges will be posted to the Old Spice Web site on a weekly basis through August. The deadline for the first set of challenge entries is June 28.

Visit tulsaworld.com/oldspice for more info.

Peace, love and swaggerization ... xoxo


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Living Wright

While other kids were watching "The Smurfs," Scene Writer Jason Ashley Wright was tuned in to "Style with Elsa Klensch." By fourth grade, he knew he wanted to write, and spent almost three years publishing a weekly teen-oriented magazine, Teen-Zine -- circulation: 2. After earning a degree in journalism from the University of Southern Mississippi, he became the medical reporter and teen board coordinator for the Hattiesburg (Miss.) American, a Gannett newspaper. Eight months later, with visions of Elsa dancing in his head, he applied for the fashion writer position at the Tulsa World, where he began working on Aug. 3, 1998. He is now a general assignment reporter for Scene.

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