News - Blogs - I care. Do you Its a question the Tulsa World is asking.

I care. Do you? It's a question the Tulsa World is asking.
Published: 1/16/2013 1:34 PM
Last Modified: 1/16/2013 1:34 PM

We have launched a different kind of online marketing campaign today.

It asks a simple question: "I care. Do you?"

The question is one that is posed after you read why notable subscribers who are either remarkable or successful or both explain why they subscribe.

Featured subscribers so far range from QuikTrip CEO Chet Cadieux to Tulsa mom Beth Goddard.

Check out what they had to say at www.tulsaworld.com/icare.

The site is designed for viewers to share someone's testimony or the site itself very easily.

So far, I've learned that the University of Tulsa football coach wakes up to the Tulsa World iPad app each morning. Obviously, he reads our in-depth high school sports coverage from Barry Lewis and Mike Brown a lot to help in recruiting. But it was what he said about what he hears from a lot of people.

“We can say we’re good, caring people. But honestly, if you don’t know the issues, how can you really care?"

That really stuck with me and something I've shared with others who don't stay current with local issues.

Check out the site and share it if you think it would help persuade someone you know to read the Tulsa World.

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Press Forward

The focus of this blog is to write about what we are doing at the Tulsa World to continue to serve readers in a digital age and how the Internet is changing journalism.

Jason Collington is the web editor at the Tulsa World, where he works on the company's digital products with a team of four web designers, two web production techs, a web content coordinator, a web advertising coordinator and nine web developers. Before moving to web editor in 2006, he was the web content coordinator for tulsaworld.com.

He also teaches a class at his alma mater, Oklahoma State University, called Internet Communications, where students learn to use online tools to create offline results.

Follow Jason Collington on Twitter

Contact by email: jason.collington@tulsaworld.com

What I read

Poynter Institute: Dedicated to teaching and inspiring journalists and media leaders

Gangrey: Great narrative journalism

Nieman Journalism Lab: Pushing to the future of journalism

David Carr: NY Times media columnist

Jim Romenesko: Latest media news

SmartBrief: Business of News

Reynold Journalism Institute: Ideas, experiments, research and solutions in journalism

Advertising Age: Ad and marketing news

Digital Desk: Everything you ever wanted to know about NewsOK.com

Freedom of Information Oklahoma: News about public records and opening meetings

The Daily O'Collegian: OSU's student newspaper

MediaStorm: Incredible videos

Fast Company: Design and tech

Inc Magazine: Tech advice

David Pogue: NY Times tech columnist

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