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I'll have a Stomach Pounder with cheese, please
Published: 10/27/2011 5:18 PM
Last Modified: 10/27/2011 5:18 PM


Would you like fries with that? Or would you like to die? Your call.

As I've told y'all too many times, I loves me some scary movies. I also loves me some non-subject-verb agreement, apparently.

Whatever, I was watching John Carpenter's 1980 creeper "The Fog" for the umpteenth time this week, and the little kid that plays Adrienne Barbeau's son asks, "Mom, can I have a stomach pounder and a Coke?"

What the Helena Bonham Carter is a stomach pounder? At first, I thought it was their play on the McDonald's Quarter Pounder, which came along in the early 1970s. Yes, I am a burger historian.

I can't find anything online about it, other than people's guesses that it was something violent involving playground bullies. I'd totally buy that because the kid's annoying. I mean, really, who delights in finding a piece of wood with the word "DANE" on it unless your first name is either Dane or Great, or if you were a Taylor Dayne fan that can't spell.

Anyway, methinks it was an opportunity missed by Mickey D's to place one of their most iconic products in what was undoubtedly a successful film ($21,378,000 in box-office receipts in 1980 = $1.5 trillion in today's dollars, by my estimates).

Then again, I can't imagine a successful marketing campaign for McDonald's/"The Fog." What in the world would the Happy Meal toy be for that?

Perhaps the commercial would feature the undead leper, Capt. Blake, emerging from the fog, eyes glowing red, and his hand extended -- not to kill you, though, but to offer you a Stomach Pounder with cheese. And a Coke, of course. Nothing goes better with fast food from the undead like good ol' fashioned Coca-Cola. Not so old-fashioned to have still had the cocaine in it, but ... Nevermind.

So do you know what it is? Is it greasy and edible? Or is it something you get for being the fat, effeminate kid in fifth grade?

Peace, love and a Coke ... XOXO



Reader Comments 2 Total

Chainsaw (last year)
The movie is from 1979. A candy was introduced in 1975 and then pulled from the shelves in 1983. The candy fizzed and popped in your mouth as it mixed with your saliva. Rumors persisted during that time that eating it while drinking a coke would cause your stomach to explode. In fact, it soon became legendary to causing the death of famous Life cereal commercial spokes-child, Little Mikey.

Wrong. The actor who played Little Mikey is alive. And the explosive confection was not pulled from the shelves because it busted people’s guts open and killed them. It didn’t. It is the same nonsense about not throwing rice at weddings because birds will eat it, drink water, and die from the expanding rice. It is an Urban Legend.

The candy was pulled from the shelves because of poor shelf life. Due to its popularity, it was being re-sold and unauthorized redistribution caused out-of-date product to reach consumers. So what was this volatile treat?

Pop Rocks.

A kid from 1979 would likely have Pop Rocks and a Coke after lunch. The term “stomach pounder” served as a colloquialism to add flavor to the script, in addition to referencing the myth surrounding the candy’s gastronomical effects. Mystery solved.

Google "The Empty Blog" by Scott Byorum on October 25, 2009.
This is awesome, Chainsaw, thank you!!
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Living Wright

While other kids were watching "The Smurfs," Scene Writer Jason Ashley Wright was tuned in to "Style with Elsa Klensch." By fourth grade, he knew he wanted to write, and spent almost three years publishing a weekly teen-oriented magazine, Teen-Zine -- circulation: 2. After earning a degree in journalism from the University of Southern Mississippi, he became the medical reporter and teen board coordinator for the Hattiesburg (Miss.) American, a Gannett newspaper. Eight months later, with visions of Elsa dancing in his head, he applied for the fashion writer position at the Tulsa World, where he began working on Aug. 3, 1998. He is now a general assignment reporter for Scene.

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