READ TODAY'S STORIES AND E-EDITION SUBSCRIBE |  CONTACT US |  SIGN IN

Print story only Print story with comments Email Twitter Facebook Pinterest
It's been a guilty pleasure. Too bad it probably won't last.
Published: 12/30/2009 4:44 PM
Last Modified: 12/30/2009 5:39 PM




This week, Tulsa radio station KOOL (KQLL) flipped to GenX Radio (KTGX-FM).

Since Monday, I've been listening to "GenX Radio" online. The station sounds pre-programmed, over-processed and vacuum-sealed.

Perhaps it's only the tin Spam can at the end of a very long piece of corporate string.

The Clear Channel Communications-owned station has cultivated a scattershot listener history in recent years. Was it classic rock? Top 40? Classic Top 40? Oldies? Pop? Programmed? ... It couldn't sell itself to advertisers because it couldn't be anything long enough to earn any fans. In my humble opinion.

In fact, if you're in Louisville, Ken., right now, you're very likely hearing the same GenX Radio tunes that I am. In the same order. All day long.

Clear Channel recently unveiled the same format in that city, "with tremendous ratings right out of the box," quotes one memo sent via email. Hmmmmm. "... Right out of the box."

Mostly, though, like a typical Gen-Xer, I'm miffed and feeling cantankerous about the whole thing.

Here's why: At 35 years old, I'm a mid-generation Xer, a "baby buster," a non-label whatchacallit and generally snarky clique-shunner. ... Or so I've badgered myself into believing, so please don't argue with me just yet.

I consider myself par for the Gen-X course. In reality, my generation's core notion of non-conformity is why "GenX Radio," as it's currently "branded" on 106.1 in Tulsa, will not survive.

In a nutshell: I loathe that yet another no-name radio station programmer in a wherever-non-Oklahoma-town decides to "shortlist" the tunes of my youth. This "person" also poorly redefines a generation into a corporate radio "brand" that's loosely aimed at an amorphous commercial "target audience" of "30-somethings."

Also, an email sent to radio employees on Monday reads of Tulsa's "new" radio station: "'Gen X Radio' is a new radio concept, targeting active Women 25-39."

Heck, that demographic catches the ugly tail-end of Gen-Xers and a good portion of "Gen Y," or "Millennials."

Hey, Clear Channel: Look it up if you don't believe me.

Hey, music fans: I think we're being conned.

Today's GenX Radio radio playlist included Technotronic (yay - 1988), Justin Timberlake (boo - he wasn't even BORN during the X-Generation), Stereo MCs (perfect - 1985-1992), The Spin Doctors (NEVER a good choice, ever), Aerosmith (?), Whitesnake (?), T'pau (1987) ... and ... Ashanti (2002)? Psssshhhhhh. That last one's not even close.

And so far, to be honest, it's blandsville. Annnd ... We already have radio stations in this market that play each of those acts. Too much, if you ask me.

If a radio station claims that it wants fans, not just listeners, it's gotta be a leader. It makes sense: A rabid fanbase equals a more stable listener base, which in turn produces a more stable revenue flow (read as: more advertising money, bigger corporate paychecks, hooray). ... Usually.

I'm ready and willing to be a fan.

GenX Radio, if you're taking requests, I'd like some Pixies, Prince, The Cure, early Beck, L.L. Cool J., Jane's Addiction, Presidents of the United States of America, Blur, Faith No More, Arrested Development and Flaming Lips (pre- or early-Warner Bros. years, please). Heck, throw some Bel Biv DeVoe, EMF and Wreckz N Effect in there, too. ... Oh, and more Nirvana. Deep cuts only, please. Why not? Go for it. I haven't heard any of the above played on GenX Radio. Yet.

GenX Radio wouldn't have to play much of it. Just some of it. Make the playlist real, with the music your "target market" Oklahomans grew up hearing on the radio. You know, the stuff we liked.

Besides, I spent hundreds of dollars via iTunes in 2009. There's definitely a radio market for "Gen-X" music, and I could stand to save some dough in 2010.



Reader Comments 19 Total

jctblue (3 years ago)
Gen X ended in 1982. Justin Timberlake was born in 1981. He's a part of the generation. Get your music facts straight if you're going to report music news
Pard'ner (3 years ago)
Blue ...


... jenn's right on this one.
HomeSkillet (3 years ago)
Timberlake is not Gen X he doesn't even call himself Gen X.

"GENERATION Y-The population of those following Generation X, born roughly between 1978 and 1995."
BackInThe918 (3 years ago)
It's not about the artists being born in the Generation X time frame... it's artists that are popular with Generation X-ers. The guy who makes the playlist is right here in Tulsa so why don't you call him up if you want to hear something? The target for the station is women 25-44, so while it's called GenX it also taps in to Gen Y.
BackInThe918 (3 years ago)
"In fact, if you're in Louisville, Ken., right now, you're very likely hearing the same GenX Radio tunes that I am. In the same order. All day long."

Last 10 played in Tulsa:
1. Bon Jovi - Lay Your Hands On Me
2. Verve - Bittersweet Symphony
3. Natalie Imbruglia - Torn
4. Gin Blossoms - Hey Jealousy
5. Technotronic - Move This
6. Seduction - Two To Make It Right
7. Everlast - What It's Like
8. Spin Doctors - Two Princes
9. Coolio - 1,2,3,4
10. Jimmy Eat World - The Middle

Last 10 played in Louisville:
1. Nirvana - Smells Like Teen Spirit
2. Nelly - Country Grammar
3. Tone Loc - Funky Cold Medina
4. Staind - It's Been Awhile
5. Lit - My Own Worst Enemy
6. Eminem - Without Me
7. Def Leppard - Armageddon It
8. Sheryl Crow - Everyday Is A Winding Road
9. Linkin Park - In The End
10. Young Mc - Bust A Move

Maybe the Tulsa World is failing because of your lack of journalistic integrity?
JustWrong (3 years ago)
It's just another way for Clear Channel to have a radio station on the air and not pay DJs and run a station for as cheap as possible. Way to take the personality out of radio Clear Channel and take away jobs from real people!
Hunter N. Gatherer (3 years ago)
Yep backinthe918, both those lists run in Tulsa and Louisville. Ocer and over no live DJ no personality or humanity.

How many friggin times can we be insulted with the spin doctors. Gross.

And TLake -and- his music are Gen Next, or Gen Y, or whatever the nondescript generation after Gen X is called.

Like the station or not it doesn't change the facts that it's not Gen X music and it's not a Gen X market.
RizzoThoe (3 years ago)
The CC internal memo says age demo 25-39, not 44. Find it online.

How much does Clear Channel pay you, 918? SAD.
RizzoThoe (3 years ago)
The play lists suck again with the Spin Doctors, Nelly, Staind and Stinkin Park. Every song on both lists hasbeen played every day since debut now that's just plain old fail.
Jon Zellner (3 years ago)
Jennifer –

Thanks for taking the time to post your comments about Gen X Radio.

I came up with the concept for Gen X after spending five years running the programming department at Sirius XM and seeing the national success of channels like Lithium, First Wave, 80s on 8, 90s on 9 and Pop2K.

The good news about Gen X Tulsa is that it’s free and it’s specifically designed for Tulsa music fans that grew up listening to pop and alternative radio during the late 80s, 90s and early 2000s. The station plays “grunge, hip-hop, hair bands, boy bands and everything in between.” In fact, the suggestions you make are all part of the Gen X Tulsa library so if you listen a little longer, you’re bound to hear all of them…”Epic” by Faith No More, “Tennessee” and “Mr. Wendal” by Arrested Development, “Unbelievable” by EMF, “All Apologies,” “Come As You Are” and “Smells Like Teen Spirit” by Nirvana, “Just Like Heaven,” “Friday I’m In Love” and “Love Song” by the Cure, “Around the Way Girl” by LL Cool J, “Jane Says” by Jane’s Addiction, “Poison” and “Do Me” by Bel Biv Devoe, “Rump Shaker” by Wreckx N Effect, ”7” and “Kiss” by Prince (his early 80s stuff felt too played out and the Gen X library starts in 1987), “Where It’s At” and “Loser” by Beck. And, the three hits by Technotronic – “Pump Up the Jam,” “Get Up” and “Move This” came out in late 1989, 1990 and 1992 respectively, not 1988 as you wrote.

So, there’s no reason for you to be “miffed” as it sounds like we’re on the right track. Actually, you’re exactly the kind of person we’re targeting with Gen X Tulsa, a 35 year-old woman who’s a music fan and is a little jaded and cynical (or “snarky” as you describe yourself) about corporate America. Yes, Clear Channel Radio is a large corporation, but we actually do care about every one of our markets, including Tulsa and the music (as someone else posted above) is not the same as it is in Louisville. As for that station, Gen X Louisville 100.5 launched back in September and after three months on the air, the station is #1 in virtually every demographic. We’re extremely happy with the results there and look forward to seeing how it does in Tulsa.

I just wanted you and your readers to know that I’m not a “no-name radio station programmer.” In fact, I lived and programmed a radio station in Oklahoma back in the 90s and I’m a big fan of the area. Thank you again for your feedback and I hope we do save you some money on I-Tunes in 2010.

Best regards,

Jon Zellner
Sr. VP Programming
Clear Channel Radio
Papa Bear (3 years ago)
Typical. A man programming what he admits is a female demographic.
Papa Bear (3 years ago)
Jon, Technotronic formed in 1988.
In_Tulsa (3 years ago)
Jon you are playing the same song's over and over just like Mix 96. There are so many song's from the 90's lets not play it safe. P.S. Play Meatloaf "I'd do anything for love" that song rocks.
JustWrong (3 years ago)
They must have crappy radio in Louisville if a station like Gen X does well there.
SoonerStorm (3 years ago)
Jon -

A few points:

Your "new" station is calling itself "Gen-X" when it's not. Your statement that the Gen-X library starts in 1987 proves that. "Mainstream Hits of the 90's" is what you are.

You're targeting music fans who are a little jaded & cynical by playing hair metal & boy bands. Seriously?

Radio has consistenly failed listeners since goliath corporations like CC began their infection of the airwaves in the early 80's. Slopping the hogs with the same old thing will not cut it & that's all your "new" station is. Defending it with rankings doesn't make it better.

Music listeners continue to become sophisticated in their tastes but you don't trust them, you don't challenge them & you don't listen to them. You defend your embarrassing choices that sell-out to the lowest common denominator. Your own target audience just wrote a blog why it's not working & you brush it off by citing

For God's sake, take some chances & start listening to real people, not spread sheets.
Getoveryourselves (3 years ago)
OMG does anyone look anything up anymore??? Gen-x's are most commonly known as being born between 1965-1976 (very few "experts" state between 1961-1981) and Millenials or the "Y-Generation" are born between 1977-1998. This radio station seems to be leaning more to Millenials than Gen-Xers, even the descriptions are Millenials (ie computer savvy, internet etc that is stated in their "mission statements") and the music is more when the older Millenials were growing up and what they listened to. The Gen-Xers were more the MTV Generation with the music that was played in MTV's early days. They do have some of that on the station, but more nineties early 2000's leaning. Also "Backinthe918" you obviously work for Clear Channel so anything you have to say is irrelevent, and since when are you an expert on Kevin Seal? Are you his stalker that knows his whole background? If so you are most scary. And Maniac, you are an old fart. Who in the hell wants to listen to freakin' 50's and 60's stupid music? You old people who are "Baby Boomers" hate getting old but guess what you are. I liked the old Kool, I am a true Gen-Xer who grew up listening to late 70's, 80's and early 90's. Who are you Mr Jerkoff to say my generations music is worthless, and yours is the only relevant music to listen to???? 50's and 60's music just sucks. You got to get an "oldies" station when you were in your 30's and 40's, so quit gripping about the station WE got to have for a while. I and a lot of other real Gen-Xers are not happy about our station being taken away. Time Magazine even wrote an article about us called "Gen-X: The Ignored Generation?" and once again, not only are we being ignored, but even our name is being taken from us and given to the Millenials (again, those born from 1977-1998) So, Clear Channel took my station away, put on canned Millenial music and call in Gen-X incorrectly. Nice. AND I have to listen (or read) ignorant Boomers blab on and on about their stupid 50's-60's music that blows. Double nice.
HugeInJapan (3 years ago)
By the way, Jon is a male in his mid-40s, claiming he knows how to program Gen-X music for a radio station geared toward WOMEN.

Oh yeah! That'll work just fine.
ThatGuyWho (3 years ago)
Jennifer - Excellent read!

Jon - You and your corporate radio mission SUCKS.

Thanks.

TGW
imahick (3 years ago)
jen ROCKS!!
thanks for the update girl!!
by the way, WHERE IS KQLL on the dial??
19 comments displayed


To post comments on tulsaworld.com, you must be an active Tulsa World print or digital subscriber and signed into your account.

Barrelhouse Beat

Barrelhouse: A colloquialism describing the low saloons at the turn of the century (19th) that served whiskey straight out of the barrel. It's also a reference to the type of music played in those venues. Ex: Barrelhouse music.

Beat: The time or timing. Ex: The band played with a solid beat. Also used as a term describing a reporters specific area of expertise. Ex: The music beat.

About me: I'm Okie born and raised, and have lived all over the state: Oklahoma City, Enid, Moore, Norman, Edmond and Tulsa. I am a music geek, writer, graphic designer and amateur photographer and videographer who's followed the Tulsa and regional music scene since I moved to Green Country more than 10 years ago. I've been enmeshed in Tulsa's varied and vibrant musical night life, what some of us affectionately call a modernized throwback to the Barrelhouse scene, since that time. I fell in love with it. I fell hard.


Subscribe to this blog


Archive

 
Jennifer Chancellor's Blog Archive:

2/2013  1/2013  12/2012  11/2012  10/2012  9/2012  
8/2012  7/2012  6/2012  5/2012  4/2012  3/2012  
2/2012  1/2012  12/2011  11/2011  10/2011  9/2011  
8/2011  7/2011  6/2011  5/2011  4/2011  3/2011  
2/2011  1/2011  12/2010  11/2010  10/2010  9/2010  
8/2010  7/2010  6/2010  5/2010  4/2010  3/2010  
2/2010  1/2010  12/2009  11/2009  10/2009  9/2009  
8/2009  7/2009  6/2009  5/2009  4/2009  3/2009  
2/2009  1/2009  12/2008  11/2008  10/2008  9/2008  
8/2008  7/2008  6/2008  5/2008  4/2008  3/2008  
2/2008  1/2008  12/2007  11/2007  10/2007  9/2007  



Jennifer Chancellor
BarrelhouseBeat
@TrenaRentfrow I was listening to a band called Dog and Panther. :)
1 day ago
RT @AboutAquarius: An #Aquarius can sometimes be consumed by their own thoughts, especially at night. They can't find the "off" switch.
1 day ago
RT @BOKCenter Here's a great review of the Who show from last night courtesy of @BarrelhouseBeat and @tulsaworld. http://t.co/rjApkNLn
1 day ago
Gaga refunds began yesterday. Learn more here: http://t.co/igzI5c02
1 day ago
IN CASE YOU MISSED IT: The Who brings nostalgia, ingenuity to BOK Center http://t.co/mnSQjExq (with slide show)
1 day ago





Home | Contact Us | Search | Subscribe | Customer Service | About | Advertise | Privacy
Copyright © 2013, World Publishing Co. All rights reserved.