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Justin Bieber must smell REALLY good + Who has the best package?
Published: 5/23/2012 7:30 AM
Last Modified: 5/22/2012 6:01 PM


This is Someday by Justin Bieber, who FiFi honored Monday evening with an award named after the late-great Elizabeth Taylor.


Gucci Guilty Pour Homme won the Luxe Men subcategory of FiFi's Fragrance of the Year.

Is your cologne a real stinker? Is your perfume an award-winner?

Monday night was the annual FiFi Fragrance Awards, the fragrance industry's Oscars equivalent, honoring scents and the packages in which they come.

Justin Bieber was named the 2012 Elizabeth Taylor Fragrance Celebrity of the Year because he looks FABULOUS filmed in black and white with a camera lens covered in Vaseline, just like Liz did in that White Diamonds commercial.

Just kidding. This award honors a celebrity who, like The Biebs, has embraced and promoted the world of fragrance. His first one, by the way, was "Someday," and you better bet the farm he'll have another one soon.

FiFi also inducted two scents into its Fragrance Hall of Fame, which recognizes a fragrance classic (men's or women's) which was 15 or more years old in 2011. For women, that honor went to 24 Faubourg, an Hermes product. For men, the honor was bestowed upon the second fragrance I ever bought for myself: Acqua di Gio from Giorgio Armani Beauty. Sigh ... To be young and stupid with my credit card again -- simultaneously, that is.

Anyway, here are the other 2012 FiFi winners:

Fragrances of the Year



Luxe Women: Tom Ford Violet Blonde
Luxe Men: Gucci Guilty Pour Homme

Nouveau Niche Women: Tom Ford Jasmin Rouge -- Private Blend
Nouveau Niche Men: Tom Ford Jasmin Rouge -- Private Blend

Broad Appeal Women: Heidi Klum Shine
Broad Appeal Men: curve appeal for men

Specialty Brand Women: Anthropologie 1922 Lily Sanguine Eau de Parfum

Direct to Consumer Men: Comme une Evidence Green

Consumer's Choice Awards
Women: Victoria's Secret Angel
Men: Bath & Body Works Signature Collection for Men Classic

Best Packaging of the Year



Luxe Women: Prada Candy Eau de Parfum Spray
Luxe Men: John Varvatos

Broad Appeal Women: Victoria's Secret Angel
Broad Appeal Men: curve appeal for men

So what is YOUR favorite fragrance?

Peace, love and things that smell really, really good ... XOXO



Reader Comments 1 Total

213813 (9 months ago)
Women: Chanel Chance and, from Anthropolgie, Wish by Lollia.
Men: Issey Miyake and Pi by Givenchy
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Living Wright

While other kids were watching "The Smurfs," Scene Writer Jason Ashley Wright was tuned in to "Style with Elsa Klensch." By fourth grade, he knew he wanted to write, and spent almost three years publishing a weekly teen-oriented magazine, Teen-Zine -- circulation: 2. After earning a degree in journalism from the University of Southern Mississippi, he became the medical reporter and teen board coordinator for the Hattiesburg (Miss.) American, a Gannett newspaper. Eight months later, with visions of Elsa dancing in his head, he applied for the fashion writer position at the Tulsa World, where he began working on Aug. 3, 1998. He is now a general assignment reporter for Scene.

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