By NICOLE MARSHALL MIDDLETON Food Writer on Mar 2, 2013, at 8:19 PM Updated on 3/02 at 8:21 PM
TASTE
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Lemon + vanilla sandwich cookies = Lemon Bliss.
Blue Bell announced a new flavor that will be available for a limited time.
Lemon Bliss is a lemon ice cream combined with a vanilla crème-filled cookies.
“This is not your average lemon ice cream,” said Carl Breed, director of marketing for Blue Bell. “Lemon Bliss is a combination of tart lemon ice cream with just the right amount of sweetness, complemented perfectly with the vanilla crème-filled cookies. Combining cookies with lemon ice cream may not seem like a natural blend, but once our panel tasted this combination we knew we had to produce the flavor in a half gallon for our fans to enjoy.”
The idea for Lemon Bliss Ice Cream actually came from a friend of a Blue Bell employee. The company’s shipping manager in Memphis, Tenn., Louis Castillo, heard about this combination from his friend Lee, who enjoys his lemon ice cream by adding cookies.
“He was so passionate about how good it was,” said Norris Seay, Blue Bell sales manager in Memphis. “We had him make a sample, which we thought was great, and the rest is history in the making.”
Lemon Bliss Ice Cream was released in March, but will only be in stores only for a limited time.
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