Scene - Blogs - Lovin that liquid energy

Lovin’ that liquid energy
Published: 3/27/2012 9:17 AM
Last Modified: 3/27/2012 9:17 AM

Troop Fuel Energy Drink launched earlier this year with mission to help support veterans. (PRNewsFoto/Rexam) REXAM TROOP FUEL ENERGY DRINK

Sales of energy drinks spiked 14.4 percent last year, according to the Beverage Marketing Corporation.

Consumers also guzzled down more ready-to-drink tea and coffee, sports beverages and bottled water.

Meanwhile...carbonated soft drinks remained the biggest liquid refreshment beverage category, but sales declined last year by 1.7 percent, according to the BMC.

And here’s another beverage fun fact - total liquid refreshment beverage volume exceeded 29.5 billion gallons in 2011.

I wonder if the significant growth in energy drinks is due to more aggressive marketing.

Or, are we all just looking for a quick energy boost in a bottle?

Reader Comments

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laz (11 months ago)

does thta stuff really work? i'll stick with my diet pepsi

But What Do I Know? (11 months ago)

"I wonder if the significant growth in energy drinks is due to more aggressive marketing."

I think so, and that's due to the advertising people drinking the product they're advertising.

Mar (11 months ago)

I've read that people who have high blood pressure or any heart problems should not consume energy drinks as it can cause the heart to beat faster than normal.

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Taste

Food Writer Nicole Marshall Middleton joined the Tulsa World in May 1993 after graduating from Oklahoma State University. She has covered crime, city government and general assignment beats during that time - but mostly crime. But when she isn’t at work, Nicole is a devoted food hobbyist. She enjoys meal planning and cooking with her husband, Steve, every day of the week and on holidays it’s a family affair. When the opportunity to become the food writer at the Tulsa World presented itself in the summer of 2011, Nicole jumped at it. She is excited to explore a new side of Tulsa and make the transition from crime to cuisine. .

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Past Articles By Nicole Marshall Middleton

2/16/2013		Valentine's weekend is last call for hearts
2/14/2013		Have you tried ... greek frozen yogurt
2/14/2013		5 to Find: Last-minute Valentine's Day gift ideas
2/13/2013		Recipes: Meatless main dishes make great meals for Lent
2/13/2013		Eggs and croutons made from the heart
2/12/2013		Puff pastry a timely bit of food from the heart
2/10/2013		Nothing conjures love more than chocolate
2/9/2013		Chocolate filigree hearts great for Valentine's Day cupcakes
2/9/2013		Leftovers inspire a Valentine treat
2/7/2013		Have you tried cacao nibs?
2/7/2013		Mardi Gras mystery: Strange events at S & J Oyster Co. lead to talk of haunting
2/7/2013		What are you ...? with the King and Queen of Blue Dome District's Mardi Gras parade

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