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SEE IT: The Flaming Lips' Super Bowl ad for Hyundai

By JENNIFER CHANCELLOR Scene Writer on Jan 30, 2013, at 1:43 PM  Updated on 1/30 at 1:43 PM



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Hyundai has debuted its NFL Super Bowl XLVII ad early, and it stars the Flaming Lips.

The tour bus air horn at the end IS THE BEST THING EVER.

“The Flaming Lips are very much like Hyundai,” Hyundai VP of marketing Steve Shannon told Billboardbiz.com. "They're a little offbeat. They've been around a long time and they continue to reinvent themselves."

Uh, OK.

Reports the industry magazine, "Advertisers are paying upward of $3.7 million just to air their spot during the big game." Shannon said the band was on the company's "very short list" and quickly became No. 1.

The automaker will give away 100,000 copies of the track at hyundai.com to help promote the band's upcoming album, "The Terror," out April 2.

Read Billboard's full story, HERE.

I'm getting a message that it's "under construction," but the TV spot also links to epicplaydate.com.


"Epic Playdate":


60-second version:
BARRELHOUSE BEAT

Tulsa State Fair announces secondary stage performers

Yep, fair news is already trickling in.

The 2013 local lineup for the Hard Rock Stage at the International Beer ...

SEE IT: New video from local singer-songwriter Philip Zoellner

Local musician Philip Zoellner 's recording a new album. There's no release date, but in the meantime, enjoy the new video ...

Carrie Underwood on her family birth order: 'I was the accident'

Sometimes stars say awkward things. This week's Marie Claire interview with Oklahoma country star Carrie Underwood is ...

CONTACT THE BLOGGER

Jennifer Chancellor

918-581-8346
Email

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