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Some Phantom numbers
Published: 7/17/2008 2:51 PM
Last Modified: 7/17/2008 2:51 PM

It's only an estimate, but the recent run of "The Phantom of the Opera" is believed to have affected the Tulsa economy to the tune of some $11 million.

The League of American Theaters and Producers, Inc., developed an Economic Impact Study to estimate the "economic impact" of Broadway touring shows. It is a formula similar to what many arts organizations use to determine what sort of tangible effect on a community's finances the arts have.

In the case of "Phantom," brought to Tulsa by Celebrity Attractions, more than 66,300 people attended the 32 performances of the Andrew Lloyd Webber musical. Visitors from 41 other states, as well as Canada, Puerto Rico and Mexico also attended the run of "Phantom" in Tulsa.

The $11 million economic impact is determined by taking into account local labor and salaries, advertising,
rentals and taxes, as well as the ancillary spending of the ticket buyers, which
is estimated at $4,600,000 spent on dining, hotels, shopping, transportation, etc.

By comparison, the 1996 run of "Phantom," a 38-performance stretch drew 89,935 theatergoers, and was estimated to have an economic impact of close to $10 miilion.

Both, however, pale in comparison to what "The Lion King" did in 2006. A total of 101,548 people attended the 46 performances, which generated an estimated economic impact of $19.2 million.




Reader Comments 2 Total

Wayne Greene (5 years ago)
It's too bad those people didn't get to see a good show while they were in town. wg
jdw (5 years ago)
No, what is too bad is that the out-of-town visitors are likely not to return to Tulsa because of the sorry situation of the city's streets, the difficulty in finding first a place to park, then a reasonably intact sidewalk on which to walk to the theater.

At least, that was what some of the out of town people I spoke with had to say.

"This could be a nice city," one said, "if you ever get around to building it."

Which is sadly true -- Tulsa no longer looks a city that oil, or that people with a coherent vision, has built. It has become a city that, more and more, looks cobbled together and patched over, from the street level on up.
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ARTS

James D. Watts Jr. has lived in Oklahoma for most his life, even though he still has people saying to him, "Don't sound like you're from around these parts." A University of Oklahoma Phi Beta Kappa graduate, Watts has received the Governor Arts Award, Harwelden Award and the National Conference of Christians and Jews Beth Macklin Award for his writing. Before coming to the Tulsa World, Watts worked for the Tulsa Tribune.

Contact him at (918) 581-8478.


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