News - Blogs - Some interesting numbers about the Internet that make you wonder

Some interesting numbers about the Internet that make you wonder
Published: 7/19/2012 9:00 AM
Last Modified: 7/19/2012 12:00 PM

I had the honor of speaking to the Tulsa chapter of the International Association of Business Communicators. It's a great organization that helps those in public relations and in external and internal communications come together and focus on the art of job.

I presented them some numbers that I thought were interesting about where everything is going.

If you were to count "printed page views," meaning the number of times a reader turns a newspaper page, that would be about 70.6 billion printed page views a month in America. (Check out the well-researched Nieman Lab article from 2010 on that calculation.)

Right now, 2.79 billion people worldwide are online. That's up 528 percent from 2000.

Conan O'Brien had 83 million views on YouTube last year, has 6.1 million Twitter followers but only averages 1.1 million views on his TV show on TBS, about how many George Lopez had when he was fired. O'Brien, thanks to the work of his Internet efforts, branded Team Coco, recently signed an extension.

Dakota Abney, a 17-year-old who lives in Coweta, made a fake iPhone 5 commercial in his bedroom that has been played more than 4.9 million times on YouTube. Scene Writer Jennifer Chancellor wrote about him when he was just over a million.

Makes you think about what is not only possible but what is around the corner. The Internet gives people an amazing ability to communicate and levels the playing field.

I also shared the quote from the famous story about the Internet from Brian Stelter of the New York Times: "If the news is that important, it will find me."

News companies and those in charge of communicating with their employees are all working on ways to not just create content but best connect it to the most relevant audience. You just can't create it anymore and expect people to turn to you. One person at the meeting today mentioned they are looking at ways to better target their employees with certain news items in their internal communications. Throwing it all on a blog or website isn't enough. It's not just journalists and advertisers who are looking to get their message to the right people.

Twitter has been one tool we have used to help connect our content. We recently passed 12,000 followers. It's not a huge number but it's one that grows every day for us. I appreciate those in the Twitterverse who have taken the time to share our stories with their networks after reading them on tulsaworld.com or on our apps.

As I said today, without the best content and an engaged audience, it's really easy to disappear in this Internet era.

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Thunder196 (7 months ago)

Don't like twitter and don't have a facebook account.

The information at a person's fingertip is what I like about the internet. Can research any subject. Data and statistics available on virtually any subject. What I would have given to have had this when I was in college.

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Press Forward

The focus of this blog is to write about what we are doing at the Tulsa World to continue to serve readers in a digital age and how the Internet is changing journalism.

Jason Collington is the web editor at the Tulsa World, where he works on the company's digital products with a team of four web designers, two web production techs, a web content coordinator, a web advertising coordinator and nine web developers. Before moving to web editor in 2006, he was the web content coordinator for tulsaworld.com.

He also teaches a class at his alma mater, Oklahoma State University, called Internet Communications, where students learn to use online tools to create offline results.

Follow Jason Collington on Twitter

Contact by email: jason.collington@tulsaworld.com

What I read

Poynter Institute: Dedicated to teaching and inspiring journalists and media leaders

Gangrey: Great narrative journalism

Nieman Journalism Lab: Pushing to the future of journalism

David Carr: NY Times media columnist

Jim Romenesko: Latest media news

SmartBrief: Business of News

Reynold Journalism Institute: Ideas, experiments, research and solutions in journalism

Advertising Age: Ad and marketing news

Digital Desk: Everything you ever wanted to know about NewsOK.com

Freedom of Information Oklahoma: News about public records and opening meetings

The Daily O'Collegian: OSU's student newspaper

MediaStorm: Incredible videos

Fast Company: Design and tech

Inc Magazine: Tech advice

David Pogue: NY Times tech columnist

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