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Video: Budweiser 'Brotherhood' commercial claims title of most-viewed Super Bowl XLVII ad
Published: 2/5/2013 3:43 PM
Last Modified: 2/5/2013 3:44 PM

Anheuser-Budweiser's 2013 Super Bowl ad has topped the YouTube Trends Dashboard since it aired during Sunday's Super Bowl XLVII.

The commercial, which features a 7-day-old Clydesdale foal and its relationship with its handler, received the most views - 9,443,568 as Tuesday, The foal has since been named Hope following an online contest.

In the ad, titled "Brotherhood,” the young draft horse foal is tenderly watched over by his trainer, becomes his playmate, falls ill and is tended by the young man who sleeps in his stall – all while Stevie Nicks' song "Landslide" plays in the background.

As the horse grows up, he is trained to pull the famous Budweiser wagon and, three years after being moved from the company’s Warm Springs Ranch near Boonville, Mo., he is reunited with the young man after a mad dash down a Chicago street.

The commercial is also ranked No. 1 on USA Today’s Ad Meter, a ranking based on fan voting on the publication’s website through Facebook and Twitter, reported insidetv.ew.com.

More than 30 foals are expected on the ranch this year, according to the entertainment website.

The Budweiser Clydesdales have been associated with the company since 1933 and were first introduced to celebrate the repeal of Prohibition for beer, the website reported.

Get your hankies ready. Here's the extended version of the video:





Reader Comments 5 Total
DomoArigato (last week)
The Budweiser commercial from several years ago with the returning US troops walking into the airport in their combat fatigues...first one person begins clapping, then two...and before long the entire airport is standing and applauding our returning Peacekeepers...Now that was a great commercial!
48792 (last week)
Love this commercial.
Dr. Strangelove (last week)
Made me cry, but by then I was pretty hammered.
Danomite Dandy Dan (last week)
Nothing says tenderhearted love
like a Budweiser.
FaithnHim (last week)
By far my favorite commercial of the night. I missed the Budweiser donkey commercial, but after watching it on You Tube gotta say it was pretty great also.
5 comments displayed


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tvtype

Rita Sherrow grew up with TV. Yes, it was the ever-present “sister” from another techno mother. At first look, it was instant "Like." From then on, the TV had to be on in every room while she studied, elementary school through college. An Air Force brat, she attended school in three states (Oklahoma, Montana and Georgia) and two foreign countries (Germany and Bermuda) and graduated from Broken Arrow High School and the University of Tulsa with a degree in journalism/advertising. She first interned in the advertising world but, when a J-School professor (who also covered politics for the Tulsa World) offered her an internship at the newspaper, she took him up on it. The rest is history. She has served as bridal editor, senior features writer for the women’s section, food editor and is television editor of the Tulsa World. In addition to writing about TV shows and interviewing the stars for “Scene” stories, she also writes a TV column for Weekend and produces the Sunday TV World listings magazine.

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