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Desipite record label's rules, latest OK Go video goes viral

By JENNIFER CHANCELLOR Scene Writer on Feb 3, 2010, at 11:51 AM  Updated on 2/03 at 12:58 PM



BARRELHOUSE BEAT

JD McPherson, Graham Colton, Colourmusic and more to headline 'Music for Moore' event

The ' Music for Moore ' concert will be 5-11 p.m. May 29 at the Chevy Bricktown Event Center in Oklahoma City.

All ...

Toby Keith's publicist confirms fundraiser is in the works

This sure feels like a confirmation to me.

But of what, exactly, has yet to be decided.

'We are still figuring ...

Brady Arts District plans 'Tulsa Gives Moore' fundraiser for Oklahoma storm recovery

Businesses across the Brady Arts District will turn its monthly ' First Friday ' art crawl into something far more on ...

CONTACT THE BLOGGER

Jennifer Chancellor

918-581-8346
Email

... Or tries to.

Pop rocker OK Go won a lot of fame for two of its self-produced viral videos, with “A Million Ways” and “Here It Goes Again” (aka "the treadmill video") is now pushing the limits with its record label to continue the trend.

It's posted embed code for "This Too Shall Pass," despite a "policy" agreement between the band's record labels and MySpace and YouTube.

Said singer and guitarist Damien Kulash of the video -- and of video sharing -- on the band's official Web site: "We hope you’ll like it and comment on it and pass the link along to your friends and do that wonderful thing that that you do when you’re fond of something, share it. We want you to stick it on your web page, post it on your wall, and embed it everywhere you can think of."

This video was filmed live and features the Notre Dame marching band. It was directed by Brian L. Perkins. Watch it here while you can.

As a former marching band geek myself, I fully endorse this video. It is too awesome. :)

OK Go - This Too Shall Pass from OK Go on Vimeo.

BARRELHOUSE BEAT

JD McPherson, Graham Colton, Colourmusic and more to headline 'Music for Moore' event

The ' Music for Moore ' concert will be 5-11 p.m. May 29 at the Chevy Bricktown Event Center in Oklahoma City.

All ...

Toby Keith's publicist confirms fundraiser is in the works

This sure feels like a confirmation to me.

But of what, exactly, has yet to be decided.

'We are still figuring ...

Brady Arts District plans 'Tulsa Gives Moore' fundraiser for Oklahoma storm recovery

Businesses across the Brady Arts District will turn its monthly ' First Friday ' art crawl into something far more on ...

CONTACT THE BLOGGER

Jennifer Chancellor

918-581-8346
Email

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Graduation

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