By MATT CLAYTON Staff Writer on Dec 14, 2012, at 9:34 AM Updated on 12/14 at 9:36 AM
OKC THUNDER
Kevin Durant hit a game-winning jump shot over Memphis guard Tayshaun Prince with 11.1 seconds left in Game 1 of the Western ...
So I’ve had about 12 hours to think about what happened last night in Oklahoma City. Here are a few thoughts, seven to be ...
1. As I said after Game 1, each game in the playoffs is different. Three days after a 120-91 win over the Rockets, ...
Nike wants you to think that Kevin Durant is not nice.
He hugs his mom before and after ever game, but he’s not nice.
He wears a backpack to press conferences sometimes, but he’s not nice.
He carries around a bible in said backpack, but he’s not nice.
It will be interesting to see how this campaign from Nike works for Durant. The ads have been in various magazines this week and hit twitter late last week with the hashtag
#kdisnotnice. I like the new campaign. I get it. I think it’s funny, clever and pokes fun at all the people who think KD is too nice to win a championship. Anyone who thinks that clearly doesn’t have any idea how good Durant and the rest of his teammates are.
Here are some great lines that I’ve seen on twitter with the KD hastag…..
Giving your girlfriend your jacket when she's cold is nice. Mopping the floor with the other team? Not Nice. #KDisnotniceWinning nine games in a row? Not nice. #KDisnotniceMopping the floor with the other team? #KDISNOTNICEOf course there are several other players from OKC that might work for another “not nice” campaign that Nike might be able to use.
Maybe Russell Westbrook?
#Russisnotnice or #hehateeveryone.
Maybe Kendrick Perkins?
#Fakenotnice or
#HestaresatyouYou’re welcome, Nike.
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