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The Cuties back story: WSJ looks at the popular tiny oranges with catchy name

By BRAVETTA HASSELL Scene Writer on Jul 16, 2012, at 2:30 PM  Updated on 7/16 at 1:48 PM



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2012/7/cuties.jpg

A display of Cuties from dailygarnish.com


Best known for being especially easy for kids to peel, it turns out the seedless, mandarin and clementine "Cuties" may be the first produce ever to be successfully branded and marketed by name (and convenience). Think Kleenex.

The Cuties' success has given your grocery store-variety navel oranges a bit of a run for their money, but the California-based business is not without its own competition. http://on.wsj.com/Q2pRoL

Interesting article.
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CONTACT THE BLOGGER

Bravetta Hassell

918-581-8316
Email

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