By JASON COLLINGTON Web Editor on Feb 20, 2012, at 12:48 PM Updated on 2/21 at 9:02 AM
PRESS FORWARD
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INMA's Ideas magazine will include a story about the Tulsa World in its March issue.
The International Newsmedia Marketing Association just posted online a
story about some of the success the Tulsa World has had since launching a new metered subscription model online.
It will appear in next month’s issue of INMA’s Ideas Magazine. Thanks to Editor Dawn McMullan for the invitation to be included.
Ideas magazine (
@inmaorg) is just that – full of ideas from an organization dedicated to provide global best practices to grow the audience and revenue of news media companies across platforms.
The story talks about the process that lead to the Tulsa World to the following results after launching the metered model in April 2011:
– Online advertising revenue is up.
– Engagement with print and online readers is up.
– Traffic online from social media is up.
– Overall circulation revenue is up.
From April 2011 to January 2012 with the metered model, tulsaworld.com averaged 1.28 million monthly unique visitors. That was a 15% increase from the same time period a year earlier when the site was free. Tulsaworld.com has more monthly unique readers online than all its competition combined.
Learn more about INMA.
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