Again Pick, a conference championship is ALWAYS worth more (no matter who is playing) than a victory over a rival.

Last I checked, BCS bowls didn't invite teams based on whether or not they beat Texas.

Hey pick. What should the Sooners be playing? WKRP in Cincinnati????

OU needs to beat Texas this season for recruiting purposes. OU gets a vast majority of its players from the State of Texas. In fact, Adrian Peterson played football for OU instead of Texas due to OU having beaten Texas for 4 consecutive seasons from 2000-2003.

The problem with throwing out the AF game tape is that the Sooners don't tackle well, and it doesn't matter who is on the tape. Vulnerables better learn.

Pick's persistent Longhorn envy continues. If winning the conference championship is such a cakewalk, why have the fearsome Texans failed to do it with any regularity?

If there is no goal to beat Texas then why play the game Einstein?
Not alot of sense being made here.

By the way, Brave not Sooners...

Seee Yaahhh

Don, in 20 years nobody is going to have a banner or a trophy for a rivalry win. The average person won't be able to remember who beat who. But there will be banners and trophies for Big 12 championships regardless of how they were gotten or who was beaten to achieve them.

Is beating Texas important? Yes. Is it as important as a Conference Championship? No.

Texas is just a game on the schedule just as important as any other conference game that you must win in order to reach the final goal--the Big 12 championship.

OU respects Nebraska - Kinda like fighting with your brother....

OU ignores Okie St. - Kinda like having the punk little brother who's too little to beat up....

OU hates Texas - They are the kid down the street you always fight with & throw rocks at whenever you see him and he does the same with you....

Thank you Don.

See what has to be delt with on a daily basis.

Lost to Texas agains this year, and there will be about four people who would be satisfied with a remaining shot at a conference title.

Playing the Texas fight song at practice the week of the Cincy game is about as strange as it gets; unless Cincy is even worse than it has appeared on TV.

Meximike, from what I know of you, you are an OSU fan, so you go ahead and cling to these "trophies" you know golf, wrestling, girls shot put. Beating Texas for OU is a must to stay on top, as in the top 10 also to stay on the map. Adrian Peterson is one of those recruits OU took from Texas due to the wins over Texas in early 2000's and the list goes on and on. Without win over Texas all other things become next to impossible to accomplish, so yea, beating Texas is job 1. After that everything falls into place. Your OSU Cowboys? They put a few years in a row of beating both OU and Texas, then you will see OSU step up to the big boys. I am a TU, OSU OU fan with first alleigance to OU. Texas, Ohio State, USC, Alabama all have far deeper pockets then my Sooners, all would be just fine in whatever league you throw them in, OU needs Texas recruits, and lately we have been getting some good ones, but only after Texas has scraped off whatever they want first. And OSU? Licking bottom of bowl. That doesn't mean there are not gems amongst these guys nor does that mean there are better coaches at Texas, frankly I think Bob Stoops has done a remarkable job beating Texas like he has. They always start ahead of the Sooners at least on paper. It begins with beating Texas for OU. Oh, and I remember every win and more so every loss against Texas. You are wrong about title from two years ago. It will ALWAYS be remembered and brought up yearly, and there will be those that say OU backed into title, you know like OSU fans.

Sadly, I think the B12 will fall apart in a year or two, or three.
My wish is that OU displays the balls to tell texas to go wherever and OU heads for the SEC.
That said, I'd hate to see the Shootout end.

Just the difference in the fan base Meximike. My being an OU fan makes me knowledgeable in the world of college football and what it takes to not only win said championships year in year out as OU has done in every conference it has been a part of, recruiting is the key, even more so now, when you can't stock pile kids just to keep them away from rivals. Beating Texas is job 1, beating Texas is job 2, crushing Texas is job 3, then come the recruits, then comes beating all of you little schools, a win over Texas this week is far more significant then conference banner which was won two years ago under disputed circumstances, now had said title led to NATIONAL TITLE, that is something to hang your hat on. Now that is how the big boys see it, now when we need tiddlywink, equestrian, how to grow biggest squash national titles we will look to yours and Loki's advice. Now mein freunds, go and look up how many National Titles OU has won WITHOUT beating Texas. You guessed it....NONE. Texas National Titles without beating OU? Right again. This isn't chicken or the egg situation, beating Texas is first and FOREMOST. What are the chances of OU going to title game this year without win over Texas? Oh and as far as bringing OSU into this, that was just a perk. You should be huge OU fans this week, that will give the Pokes a two way go at winning the south, they will only have to beat ONE of the big boys. At least I hope that is the way their season shakes out.