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Holder discusses OSU football
Published: 9/18/2007 12:48 PM
Last Modified: 9/18/2007 12:48 PM

With the Cowboys off to a 1-2 start, with a 21-point setback at Georgia and an 18-point loss at Troy, Oklahoma State athletic director Mike Holder discussed the football program with Tulsa World sports writer Bill Haisten:

Since the Troy game, have you received many calls or e-mails about the outcome?
Holder: "Most of the people that have responded to me are not season-ticket holders or donors. They're just what I would call casual fans. They watched the game on television and didn't like what they saw. I can't imagine that anyone would watch that game and like what they saw.
"When I'm at the game, I'm just like any other fan. I want to see the Cowboys do well. I want to see them win. We didn't play well on Friday night. Anybody could see that. But an explanation as to why it happened? I can't tell you. I believe the coaches are coaching hard and I believe the athletes are working hard. It just didn't happen for us Friday night."

Can one terrible loss represent a setback for the entire OSU football movement?
Holder: "No. It's just one game. People need to understand that you have to be patient. We basically neglected our football program for over 50 years. You're not going to change it overnight. The football stadium – the west end zone – is still under construction and won't be finished until 2009. People can see that something exciting is happening, but it's far from being completed. The same can be said about our football program. It's an important game, sure. Every game is important. But it's just one game. Keep it in perspective. There's another one this coming Saturday. The best way to put (the Troy loss) in the rear-view mirror is to win (over Texas Tech)."

Your fans always seem disappointed when OSU loses, but they seem angry with the Troy result.
Holder: "Everybody wants to speculate and conjecture. That's what fans do. That's what reporters do. You wouldn't have a job if you didn't do that. But coaches, athletes and administrators have to be a little more practical about the job in front of us. Anybody that's been around here very long understands that what we're trying to accomplish is unprecedented here. We've never really been competitive in football. If I remember correctly, we were co-champions one time (1976) in the Big Eight, and we've never been in contention in the Big 12. We would like to be competitive in the Big 12. That's a big leap from where we were.
"Let's figure out how to win the (Texas Tech) game on Saturday. You play it one play at a time. … Everybody is upset. No one is more upset than the players and coaches. Hopefully, our players are resilient enough to put the game behind them, learn from the mistakes they made, and let's put a better product on the field Saturday."

You watched the Troy game from the sideline. Was there a lack of effort?
Holder: "We didn't do anything right. I'm not second-guessing anybody. I'm just making an observation that if something could have gone wrong, it did go wrong Friday night. We're not that bad a football team. Our offense has got to play better than that. Our playmakers have got to make plays. I look at that as the strength of our team – our offense."

What is your status report on the development of the OSU football program?
Holder: "I consider winning to be winning championships. I've been here since 1966, and I haven't seen them win an outright conference championship in football. We've won lots of championships in other sports, but not football. We weren't committed to football. We didn't give our coaches the resources or the opportunity to be competitive. We expected them to win, but it wasn't a realistic expectation. We're making a commitment to facilities right now, but we still haven't addressed the operational budget. We're still at $40 million, which is about ninth in the conference. We haven't generated any new revenue to help football. That money out there in the west end zone is about a facility, but we're not using (the facility) yet. There's nothing that has gone into the coffers for the football program or any other sports program here. There's nothing different until we starting selling more season tickets and fill that west end zone and start generating more revenue. We haven't done anything other than talk about doing better in football."

What is your message to Oklahoma State fans?
Holder: "Better days are ahead. You've got to believe that way. Otherwise, why even enter the race? Keep the faith. Do everything you can to help the cause. Talk positively about the team. If you can afford to, buy season tickets. If you afford to, make donations. If you can't do either one of those, watch us on television and read about us in the newspapers. When you talk to your buddies, talk in positive terms about your university. It's a lot easier to do when you've had a big win than when you've had a loss like Friday. I've seen a lot of great things that came out of disappointments."



Written by
Bill Haisten
Sports Writer



Reader Comments 5 Total

Carolyn Boling (5 years ago)
It's interesting that Mr. Holder identifies those as being loyal OSU fans as donors or season ticket holders. Wouldn't it be nice if all of us could afford to be both?? But, Mr. Holder, don't forget that there are plenty of us out here who have sent one or two children to OSU, are paying increasingly higher tuition and fees, and for the time being, can't really afford to join your elite club of "loyal fans." When we travel to OSU on Sept. 29th for Parents Weekend, we'll be spending $120 for two "cheap" tickets so that we can enjoy the day with our children. That's in addition to paying for our students' sports tickets, the hotel to spend the weekend and the additional costs. And, by the way, from our seats we may be able to glance a play if they make it to the back of the end zone at our end of the stadium.

Come on, Mr. Holder, create some loyalty with fans now and you'll create life-long OSU fans and maybe one day we'll be able to afford your season tickets and can make a donation. Right now, you're asking us to spend what to us is a lot of money and ticking us off by giving us lousy seats when all we want to do is enjoy our day with our students.

Yes, we'll keep watching on TV. We're loyal fans, we want the team to win but we're also watching just because it's OSU. And, by the way, we're also seeing that you've got a lot of empty seats in the not-finished-yet stadium. We could be filling those seats at the right price. The players can't hear us yelling and screaming in support through the TV set.
Ken (5 years ago)
Carolyn, I couldn't agree with you more. I am a life long OSU fan. A former season basketball and football ticket holder. As my family got older and larger something had to give, so I gave up my tickets. This DOES NOT make me any less a fan. I love Oklahoma State University. I completed my degree in the mid eighties and am going to send my three kids there in a few years. Who is Mike Holder to say my voice does not deserve to be heard. I am getting more angry as I type this. I cannot believe Holder has more love for this University just because his financial standing is better than mine. My family attends all OSU events, not just football. We spend money on OSU clothing, food in Stillwater, tickets. Yet I have no right to an opinion about MY university's sports. The only comfort I take is that my family and I will still be fans long after Mike Holder is gone!!!
rr (5 years ago)
I will start by saying that I am not an OSU fan, but I can totally understand what Carolyn and Ken are saying. It's hard enough coughing up big dollars to travel to a bowl game once in a while, but that you can somewhat understand, it's a bowl game, airfare is sometimes involved, lodging, etc. However, to pay exorbitant prices for regular season games against teams like Sam Houston State is just unacceptable. I am a TU fan, but I root for others in the state, and from the outside looking in, OSU has a MAJOR public relations problem. It's kind of like this, Mike Case is TU's largest donor (I say this realizing that no one gives Boone Pickens type money other than Pickens), but Mike does not run the University of Tulsa athletics program. Major donors are an absolute necessity to be successful in collegiate athletics, that is why TU is on a significant upswing right now. That being said, major donors have to be willing to give the money they wish to donate, and allow the leaders of the University and the athletic department do their jobs. I am not suggesting that they shouldn't have the right to offer opinions and to make reccomendations, but they can't start to run the athletic program in a fashion akin to a pro sports team or else their money can be as damaging as it is effective. On the periphery, that is what appears to be happening at OSU. In the meantime, OSU must be willing to lower the prices of their "not so good seats" if they expect to fill the stands at what will obviously be a beautiful facility. A great facility won't sell tickets, TU's Reynolds Center was always full under Bill Self, but the beautiful facility has never been full or the same since John Phillips crashed the basketball program. Go back to the John Blake era at OU, there were Saturdays in Norman where Owen Field was a 1/4 empty. The Dallas Cowboys actually offerred a family four pack of four tickets, hot dogs and drinks for $99 when they struggled in the early 2000's. The point is, you can't charge a premium for a product that is clearly sub-premium...you just can't do that until you are putting a product on the field that makes tickets a commodity...apparently Holder doesn't get that.
NN (5 years ago)
Where in that interview do you guys see that Mr. Holder only thinks of donors and season ticket holders as loyal fans? Did you miss the part where he mentions "if you can afford it" buy tickets and donate and "if you can't afford to do those things" support the team by buying merchandise and watching the games on TV?

I respect your opinions PM, Ken and RR. I guess you wish you could afford to buy tickets and donate. However, just go to Stub Hub or Ticketmaster or wherever and compare single game ticket prices to other schools. OSU is pretty comparable. Now, I agree that it would be nice to have a winning team to get excited about going to watch to make those tickets more attractive, but OSU is stuck with a chicken and egg situation. Does winning or money come first?

The administration is doing what they can to affect what they have some influence over - money. They are asking fans to pay prices more comparable with the rest of the Big XII. Hopefully alums and fans will support the effort and buy the tickets. They then hope that the increase in money will help lead to more success on the field.

It may not work, but I am encouraged that they are making an effort to get better and put some emphasis on having a quality football program. Some efforts they make may not work. Some will. I'm sure they will make mistakes along the way. But, I'm hopeful that the wins will come and I will support the effort in the meantime by buying season tickets.

In the coming seasons, with more seats in the expanded stadium, I'm guessing that there will be more variety in prices and hopefully they will let demand determine price a little more and get that stadium full.
carolyn (5 years ago)
NN: Here's a quote from the Holder interview that you're commenting on: "Most of the people that have responded to me are not season-ticket holders or donors. They're just what I would call casual fans."

In other words, Holder isn't interested in what we "casual fans" have to say ... it's all about those season-ticket holers and donors.
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OSU Sports

Tulsa World Sports Writer Jimmie Tramel is a former class president at Locust Grove High School. He graduated magna cum laude from Northeastern State University with a journalism degree and, while attending college, was sports editor of the Pryor Daily Times. He joined the Tulsa World on Oct. 17, 1989, the same day an earthquake struck the World Series. In 2007, he wrote a book about Oklahoma State football with former Cowboy coach Pat Jones.

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Tulsa World Sports Writer Kelly Hines joined the World staff in September 2007. She grew up in the Oklahoma City area, was valedictorian at her high school and attended Oklahoma State University. She previously worked at The Oklahoman and KOTV and in the World's web and news departments.

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