For the most part, I agree with Gerald. But I would change it a little. Lately, it's not been as easy to win the Big 12 South Title as it has been to win the Big 12 Conference Title. From the 1996 season through the end of the 2008 season, out of 13 championship games, the South has won 9. That's a .692 winning percentage. Out of the South's Big 12 Conference Championships, OU leads the pack of with 6 (.666), Texas with 2 (.222) and last Texas A&M with 1(.111). I'm not saying that the North is a cupcake. In fact, during the first 8 Big 12 Championship Title Games, it went back and forth between the North and South (meaning South won, then next year North won, then next year South,etc.) It's just that the South has proven more dominance in the Big 12 Conference lately (actually 5 years in a row now). And as far as making a "Big Deal" about the OU/Texas game...there's a reason for that. Since the Big 12's inception, the South Title and Conference Championship Title has gone through Dallas 8 out of 13 seasons (.615). Enough said about that. As for finishing/completing "the cycle", as Gerald mentioned, OU has done so on the Big 12 stage but, unfortunately, the National Champsionship stage for OU is the one in question.