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More ESPN Bevo fallout landing in Norman
Published: 1/21/2011 10:08 AM
Last Modified: 1/21/2011 10:21 AM

Yesterday I blogged about the recruiting fruits that ESPN Bevo should bear for the Longhorns, and how Oklahoma is likely working 23 hours a day on its own deal with its own TV partner for that reason and others.

Here's another pain in OU's backside that Texas TV has created, courtesy of Jerome Solomon of the Houston Chronicle:

"ESPN will do its best to pretend to cover UT objectively, but is that possible now that the mega-sports network has a huge financial stake in the university's success?"

OU rooters have been paranoid about ESPN bias since Mike Lupica's infamous "Sports Reporters" blasting of Bob Stoops the morning after OU's 2003 blasting of Texas A&M.

Both GameDay analysts tabbed Sooners to win the 2010 Heisman Trophy last August. Still, try convincing OU Fan that the Sooners don't take a back seat to anyone from the SEC (ESPN's Saturday night partner), the Big Ten (ESPN's Saturday morning/afternoon partner) or Texas (now ESPN's $300 million partner).

You'd have better luck convincing OU Fan that Mack Brown can coach mummy wrap around Bob Stoops.

To the conspiracy theorists around Norman, ESPN Bevo means the Sooners aren't in the back seat anymore.

They're not even in the car.

To these folks, Solomon's words read like a doomsday prophecy:

"With conference television packages, you expect networks to be kind to the leagues with which they are affiliated, but this takes it to another level. ESPN will now own an on-campus studio. The network's success is directly related to UT's success on the football field (and, to a lesser extent, on the basketball court).

"If UT does well, ESPN does well. If UT looks good, ESPN looks good."

-- Guerin Emig

Written by
Guerin Emig
Sports Writer



Reader Comments 14 Total

Ferris Bueller (2 years ago)
You can put burnt orange lipstick on the pig called ESPN but it will still be a pig that never "looks good".
Dad (2 years ago)
The best thing in texas is any highway running North..........
Graybeard (2 years ago)
Who cares what Texas and ESPN do? It's every network and NCAA Division I school for itself, nowadays. And think about this......it might just backfire on both of them. If Texas does poorly, or gets bad press for whatever reason, ESPN is stuck with 'em.
OU and the Sooners can do just fine on their own, with or without ESPN and the Longhorns.
SoonerSkins (2 years ago)
Congrats to Texas for getting a deal done first.

Big deal.
Piranajoe (2 years ago)
Unless ESPN's affiliation with UT somehow lifts that universities scholarship limit, their television deal will have little effect. Unless someone hasn't noticed, Texas has better recruiting than OU every year so what's going to change? Also, Stoops is 7-5 against UT in spite of being out-recruited. For heavens sake Guiren, you talk as though Texas will now get every single great player and OU will be settling for leftovers. The limits still 85. Still plenty of talent to go around.
Pokey (2 years ago)
I heard that now when ESPN superimposes the score on the tv screen it will no longer refer to the other team by name. It's going to read: Texas ## - Texas' opponent ##. The fine print of the contract provides that Mack Brown has final say over who opposes the horns in the bcs championship game. Not to worry:)
DomoArrigato (2 years ago)
I'm sure that ESPN will be as objective as they have ever been??????
Ignatz (2 years ago)
Having all your games on a nationwide network didn't do much for Notre Dame. After all, Texas has the number one recruiting class every year and doesn't get in the "championship" every year, now does it? Unless OU's supposed "network deal" doesn't turn out to be with Fox and has Glenn Beck and Sean Hannity singing its praises I imagine it will do okay.
TMS (2 years ago)
OSU fans can well relate to OU in this case. Having an Oklahoma media that does little to pretend to be objective. Five minutes of OU sports every night and maybe 30 seconds for OSU and always second no matter how important the news events are.
Hedged (2 years ago)
ESPN has been anti-OU for quite sometime. The locals should have caught on to this by now.

ESPN is best observed on mute.
Hedged (2 years ago)
Hey Ignatz, maybe you can get Keith Olbermann to anchor BEVO TV now that he is unemployed?
steven arthur (2 years ago)
This deal with espn won't help Texas anymore than the deal N. Dame made with NBC. Everyone cried foul when that deal was made and look what it's done for the Irish. They haven't been competitive on the national stage since Holtz left. OU will sign a deal with Fox and it still will come down to recruiting. Remember..... there are scholarship limits that all schools have to comply with and the state of Texas is so deep in talent that OU will get it's share and then some. Stoops has already proven he can out coach Mack and I think he out recruits him also. The proof is in the results.
Ignatz (2 years ago)
I agree with steven. Hedged...Keith and I rarely speak and I haven't seen him on the tube since ESPN. I get my news from The Dallas paper,CNN, the New York Times and the WSJ. My club has Fox News playing on the tvs in the men's clubhouse or I wouldn't know that crazy people have taken over an entire network.
TBone-Pickins (2 years ago)
Texas just bought ESPN, not the other way around
14 comments displayed


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OU Sports

Tulsa World Sports Writer Guerin Emig has covered University of Oklahoma football and men's basketball for the Tulsa World since 2004. He lives in Norman, where he keeps the fact that he is a University of Kansas graduate on the down low.

Follow Guerin Emig on Twitter

Tulsa World Sports Writer Eric Bailey covered TU sports before coming over to the OU beat. He came to the Tulsa World in September 2004 after working eight years at the Springfield (Mo.) News-Leader. He attended Haskell Indian Nations University and the University of Kansas, where he was a 1996 Chips Quinn scholar, a national award given to minority journalism students.

Follow Eric Bailey on Twitter



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