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There are lessons worth learning from Deaton's email to Boren
Published: 3/18/2012 10:46 PM
Last Modified: 3/19/2012 9:27 AM

There's a terrific story in the Columbia Daily Tribune about Missouri's cut and run to the SEC. My favorite part includes an email from MU president Brady Deaton to Oklahoma president David Boren. It was sent last Sept. 24, the morning the Tigers played football at Owen Field. Deaton wasn't coming because, apparently, he had a dentist appointment.

"I will be cheering on the Tigers!" Deaton emailed. "I am sure it will be a spirited engagement!"

A spirited engagement? Is that what he really called it? Yes, that's what he really called it.

A spirited engagement.

There are three types of people who talk like that. Those acting in parodies on Saturday Night Live. Those stuck in 1926.

And academicians who have absolutely no business sticking their noses in the business of their athletic departments. Particularly when the very futures of those departments are at stake.

It's one passage from one email. But it illustrates perfectly the madness within the recent conference realignment fervor.

What happened at Missouri and Texas A&M was university presidents let the wrong people steer them the wrong direction – away from the Big 12 and toward the SEC. The two boards of regents authorized Deaton and A&M counterpart R. Bowen Loftin to act, when they should have authorized athletic directors Mike Alden and Bill Byrne to do so.

I don't know if Alden and Byrne could have reversed course, but surely they would have slowed the process enough to allow grown men to start thinking instead of reacting.

This isn't just my sentiment. I have covered games/events involving Mizzou and A&M since their decisions to leave. I have talked to coaches and athletic department types from both schools. I have talked to media who cover the two programs, and who know higher-ups in both athletic departments.

Bottom line: Both schools are making a mistake. More coaches and administrators believe that than those who do not. It's just too late to do anything about it, thanks to the presidents who bought into the inflamed rhetoric of influential fans and boosters. There's no going back.

All we can do is learn some lessons moving forward.

Number one: When it comes to college athletics, let's leave the really important decisions to… I don't know… those administering athletics. Let's leave them to athletic directors, with the backing and input of their coaches. Not to university presidents, whose job should be to hire the ADs and trust them that they know best when it comes to such matters.

Number two: Football games can never be referred to as "spirited engagements."

"We will miss all of you," Deaton's email to Boren continued, "and our champagne celebration!"

Please. Enough already.

-- Guerin Emig

Written by
Guerin Emig
Sports Writer



Reader Comments 5 Total

JS (11 months ago)
This is one of the most ignorant articles ever posted. Deaton's choice of words has nothing to do with their decision to bolt the misnamed Big 12. Money has everything to do with it. Mizzou's share of conference television revenues will dramatically increase over its revenues from the Big 12. The University of Texas' desire to dominate and maximize created an environment so toxic that the Big 12 remains a merely regional conference, while the SEC is broadcast nationally every week. Argue about the aesthetics if you wish. Money talks, BS walks. Both Mizzo and A&M will have higher revenues. Has Arkansas applied for the Big 12? No, because they would have to give up too much.
                    
colhi64 (11 months ago)
No longer true now that ABC/ESPN has upped the Big 12's ante. After payouts they will lose a nice sum this next year.
countrymarine (11 months ago)
That's largely untrue. I was able to watch BIG12 football every weekend when I was stationed in California. I'd call that a national broadcast.

If you want a bigger piece of the pie you should have to earn it. If you aren't carrying your weight you shouldn't earn as much. Mizou and A&M have the typical everybody must play no matter how horrible you are attitude. Oh Texas, you're bullying the entire conference... Give it a rest. You couldn't stand the heat, so you got out of the kitchen. Enjoy getting paid because you showed up.
Old man in the Z (11 months ago)
Guerin....you've spawned some spirited debate here!
19224 (11 months ago)
ADs report to university presidents, not the other way around. That is the way it has always been. So university presidents call the shots, regardless of what some may believe or wish.
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OU Sports

Tulsa World Sports Writer Guerin Emig has covered University of Oklahoma football and men's basketball for the Tulsa World since 2004. He lives in Norman, where he keeps the fact that he is a University of Kansas graduate on the down low.

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Tulsa World Sports Writer Eric Bailey covered TU sports before coming over to the OU beat. He came to the Tulsa World in September 2004 after working eight years at the Springfield (Mo.) News-Leader. He attended Haskell Indian Nations University and the University of Kansas, where he was a 1996 Chips Quinn scholar, a national award given to minority journalism students.

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