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Will packed houses ever return to Gallagher-Iba?
Published: 1/20/2010 9:14 AM
Last Modified: 1/20/2010 9:14 AM

Home basketball attendance continues to be an issue at Oklahoma State, which once took packed houses at Gallagher-Iba Arena for granted.
What have the attendance numbers been lately? It's hard to say. OSU used to list actual attendance and paid attendance on box scores. Now you can only find a paid attendance figure.
Second-year coach Travis Ford was asked attendance-related questions during a session with media this week.
"When I was studying to take this job one of the things I read a lot about was the significance of the home-court advantage here, the significance of Gallagher-Iba Arena and the rowdiness and one of the toughest home-court advantages in the country," Ford said. "I read a lot about that and we’ve had that on occasions. (It's) kind of like our basketball team. We’d just like to have more consistency.
Pick a theory -- any theory -- about why attendance sagged in recent seasons. Maybe fans jumped off the bandwagon because of three first-round NIT defeats. Maybe Sutton Family loyalists were looking for a reason to divorce themselves from the program. Maybe fans spent so much money on football tickets that they didn't have spare cash to spend on basketball, the sport that was OSU's cash cow when football didn't have a pulse. But paid attendance is still more than 10,000, which means that many fans who bought tickets and failed to show up are paying NOT to go to games.
"There are tickets to be gotten," Ford said. "Every game, there’s probably a 1,000 or 1,500 tickets on sale, but that’s all that’s left. We are successful at selling most of our tickets. That’s not the problem. We just have to get the people with the tickets to come watch the game and support this team. They did against Texas Tech and we thought it would start once the Big 12 Conference play got here. Hopefully (they) will continue to do that."
Know what solves attendance problems better than anything else? Winning. OSU started 3-6 in league play last season, then caught fire and played meaningful home games in February. And, at least temporarily, the roar was restored at GIA.
"The last three or four home games were terrific," Ford said.
For whatever reason, the carryover effect into this season was minimal. Some blame a lack of big-time opponents on the nonconference home schedule. But when has OSU ever played a nonconference home schedule that featured "name" opponents? Hardly ever.
The loudest crowd of the season thus far showed up for a Big 12 opener against Texas Tech. "I'd take that night in and night out," Ford said. "It was terrific."
Because virtually every arena in the Big 12 has become a snakepit for visiting teams, Ford wants GIA to be rocking "just for the reason that we need every advantage we can get.... Hopefully our fans will come out and support us. "
--By Jimmie Tramel.

Written by
Jimmie Tramel
Sports Writer



Reader Comments 8 Total

tulsaGuy (3 years ago)
To paraphrase Kansas (the band, not the team) in Dust In the Wind... "and all your money won't another winning tradition buy."
ThatGuyWho (3 years ago)
Yawn...

I've debated this with my buddies several times and in doing so, I've come to this conlusion.

GIA is too big.

Sure, it's nice for "everyone" to be able to see KU, OU or UT when they come to town but it's just not worth it in the end.

The problem Stillwater has is that it's at least an hour away from any metro area.

Getting people over there on a random Tuesday to see OSU play Pacific is highly unlikely, especially with a 7pm start time.

In hindshight, if you keep GIA on the small side, like Cameron, you still have that small gym feel that provides an advantage every night.

Simply put, it's too big and there aren't enough people that want to drive an hour on a Wednesday to watch a basketball game at an angle.
T Bone (3 years ago)
Lets think about why GIA is not packed to the roof for every game. First, there are approximately 23,000 students on campus that would more than fill up the arena for a game. Second, how many of those students can afford to pay $10 for a game, since tuition, lodging and eats have all been increasing almost every year. Thirdly, the economy is in the toliet and money for descretionary spending is in short supply which brings us back to the second part. Want to have the arena filled in the student section? Offer a reasonable separate annual ticket not tied to football for the students. Ford is an excellent coach who will fill the arena, when the winning begins.
DrewTU (3 years ago)
Free tickets for students. If you want a home court adavantage, that's how to do it.
soonerguy (3 years ago)
Maybe OSU can do like OU did for students a few years back. Students pay for season tickets to the basketball games (well, charge their bursar) and then if they (actually if ANYbody uses that ticket) attend a set percentage (85% or something) they get a full refund. Less attendance still gets some refund, as well. I really liked this plan.
roshambo (3 years ago)
I think the explanation is pretty simple - the product on the floor. I'm not that old, but I remember attendance was never that great until Eddie Sutton became coach and put together some highly competitive teams. Even when the teams weren't that strong, the buzz and excitement of the team was still present. The buzz and excitement left when Sean started coaching and now its left to Travis Ford and his teams to build it back up.
pennpoke (3 years ago)
Sorry, ThatGuy, but GIA is absolutely not "too big". I was in Stillwater for 10 years, from '87 to '97, and I witnessed GIA when it was a cracker jack box with Leonard Hamilton at the helm, and then with Eddie Sutton packing it to the gills, and then the doubling in size, which resulted in 13,000+ fans packing it in and making it no less deafening than when it was smaller.

Two simple reasons, that I can see, for the reduced crowds: the price and the product. The product is coming back around after a bit of a hiatus. Once it's back in the top 20 (top 10 would be better) on a consistent basis, that will fix much of the problem. Until then, the powers that be have to fix the pricing. I work for the airlines. If you don't fill a plane, you have to tinker with your pricing model, whether it be fares, or tacked-on fees, etc.

I remember being reverberated by the sound waves during a scoring run against a conference opponent. It's embarassing looking at the hundreds of empty seats when I watch a game now.
OSUArthur (3 years ago)
Reasons for lack of attendance in order of importance.

1) Product on the floor. Not only the lack of winning but the complete change of style. Eddie Sutton put a tough, physical, bear-trap of a defense on the floor every year. If Ford can focus on an energetic defense that also runs the floor, the economy and ticket prices won't matter. GIA will be packed and deafen anyone.

2)Economic reasons. Tickets sagged only slightly but now affording to drive to Stillwater when there isn't something great to watch becomes far more difficult, especially for those fans not coming from OKC or Tulsa (having a three hour drive to Stillwater on a Weds. is a little difficult to potentially see a lame GIA with a weak Poke team either getting blown out or playing some sort of cupcake way too close. it does not $40 worth of gas make).

3) The Sutton divorce. It's hard for some fans to celebrate the success of Travis Ford when it seems to come at the cost of mistreating the people on whose backs the winning tradition was returned to Stillwater but still, winning heals all wounds.

GIA is NOT too big. Anyone that was around during the Eddie era knows very well that this is not the case. It was AFTER we expanded the arena that it was selected as not only the rowdiest arena in the country, but the best venue in all of college basketball. Knowing we will most likely end up in the tournament every year, like we did under Eddie, will bring the crowd back to GIA.
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OSU Sports

Tulsa World Sports Writer Jimmie Tramel is a former class president at Locust Grove High School. He graduated magna cum laude from Northeastern State University with a journalism degree and, while attending college, was sports editor of the Pryor Daily Times. He joined the Tulsa World on Oct. 17, 1989, the same day an earthquake struck the World Series. In 2007, he wrote a book about Oklahoma State football with former Cowboy coach Pat Jones.

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Tulsa World Sports Writer Kelly Hines joined the World staff in September 2007. She grew up in the Oklahoma City area, was valedictorian at her high school and attended Oklahoma State University. She previously worked at The Oklahoman and KOTV and in the World's web and news departments.

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