Tulsa World: Yale study doesn't sugar-coat criticism of cereal for children

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Yale study doesn't sugar-coat criticism of cereal for children
Oklahoma parents agree that the marketing aimed at kids is powerful.

By SONYA COLBERG NewsOK.com
Published: 10/27/2009 2:25 AM
Last Modified: 10/27/2009 4:41 AM

OKLAHOMA CITY — Whether they rely on a lop-eared rabbit or a smiling leprechaun, ads for some of the most sugary cereals for children get the biggest push on television, according to a new Yale University study.

Cereals marketed to children have 85 percent more sugar and 60 percent more sodium than cereals marketed to adults, researchers found.

"The total amount of breakfast cereal marketing to children on television and computer screens, and at their eye-level in stores, combined with the appalling nutrient profile of the cereals most frequently marketed, is staggering," said Jennifer Harris, the lead researcher at Yale's Rudd Center for Food Policy and Obesity.

The study of cereal nutrition and marketing found that preschool children see an average of 642 ads each year. And most are for the cereals with the worst health ratings, cereals such as Reese's Puffs, Cocoa Puffs and Lucky Charms. Those cereals contain 41 percent, 44 percent and 41 percent sugar, respectively.

Click here to read the complete article at NewsOK.com.

scolberg@opubco.com

By SONYA COLBERG NewsOK.com

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	Report Comment Few Clothes, America (10/27/2009 5:18:02 PM) MidtownMom. I wouldn't consider your remarks as a good start for a new user.
	Report Comment PatienceFound, Tulsa (10/27/2009 2:44:46 PM) At some point "they" will produce a study indicating that broccoli is bad for us. I say don't worry about it. Eat up and then go play! MidTownMom: Nutrition is only part of the issue related to youth obesity and diabetes; lack of exercise and real playtime is equally if not more of a factor.
	Report Comment Justun, tulsa (10/27/2009 2:35:11 PM) I think they ought to put all you guys behind bars....make mine butterfinger, please. I'll be out by dinner.
	Report Comment Justun, tulsa (10/27/2009 2:40:42 PM) If you're going to freeze them...then make mine snickers and a hot cup of coffee.
	Report Comment Justun, tulsa (10/27/2009 2:48:26 PM) Are you getting fresh?? Arby!
	Report Comment Justun, tulsa (10/27/2009 2:50:08 PM) Just kidding...sorry! Maybe out of place.
	Report Comment Justun, tulsa (10/27/2009 2:54:55 PM) lol....I'll 911, you hold a gun on her!
	Report Comment Justun, tulsa (10/27/2009 2:55:16 PM) should've been call 911
	Report Comment Justun, tulsa (10/27/2009 3:35:37 PM) For the LIFE of me, I can't come up with another one.
	Report Comment Justun, tulsa (10/27/2009 3:52:56 PM) What a terrible way to get our Kix.
	Report Comment Justun, tulsa (10/27/2009 3:00:25 PM) Arby's still up to his same old Trix! It sounds like.
	Report Comment Justun, tulsa (10/27/2009 3:03:52 PM) just call me fruit loops.
	Report Comment Justun, tulsa (10/27/2009 3:08:37 PM) Well all I know is you're making me hungry.
	Report Comment Justun, tulsa (10/27/2009 3:09:34 PM) Cheerio! old chap!
	Report Comment Justun, tulsa (10/27/2009 3:15:30 PM) Chex back with you later.
	Report Comment Justun, tulsa (10/27/2009 3:34:14 PM) Give it to Mikey!
	Report Comment AllSmiles, Sperry (10/27/2009 10:13:35 AM) Thats funny!! Who would of guessed??
	Report Comment sr71v3, (10/27/2009 2:19:20 PM) Mom, are you saying I shouldn't have pixie sticks for breakfast?
	Report Comment sr71v3, (10/27/2009 2:39:38 PM) I'm a bear for a frozen Milky Way.
	Report Comment lucky girl, mine (10/27/2009 1:33:40 PM) They make it for us then they try to scare us from it....crazy. If you like it, eat it, if not then do what Aggie said and shut up!
	Report Comment lucky girl, mine (10/27/2009 2:22:42 PM) Building a mountain out of a mounds bar?
	Report Comment lucky girl, mine (10/27/2009 2:36:23 PM) I'll take a milky way please
	Report Comment lucky girl, mine (10/27/2009 2:43:34 PM) Ok..Candy Corn...makes my heart sing
	Report Comment lucky girl, mine (10/27/2009 2:48:18 PM) I'm already smiling. the rasberry Hershey Kisses...they are the best!
	Report Comment lucky girl, mine (10/27/2009 2:50:32 PM) Fresh candy is the best

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