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Walmart reaches from cradle to grave
The world's largest discount retailer has started selling caskets online.
By AP Wire Services
Published:
10/29/2009 2:32 AM
Last Modified: 10/29/2009 4:38 AM
MILWAUKEE (AP) — The world's largest retailer wants to keep its customers even after they die.
Walmart has started selling caskets on its Web site at prices that undercut those of many funeral homes, long the major seller of caskets.
The move follows a similar one by its discount rival Costco, which also sells caskets online.
Walmart quietly put up about 15 caskets and dozens of urns on its Web site last week.
Prices range from $999 for models such as "Dad Remembered" and "Mom Remembered" steel caskets to the mid-level $1,699 "Executive Privilege."
All cost less than $2,000, except the Sienna Bronze Casket, which sells for $3,199.
Caskets ship within 48 hours. Federal law requires funeral homes to accept third-party caskets.
The caskets come from Star Legacy Funeral Network Inc. of McHenry, Ill., which sells the same caskets for about the same price — some less — on its site, along with many others.
Star Legacy CEO Rick Obadiah said the response in the first week has been better than the company or Walmart expected, although he declined to give specifics.
A spokesman for
Walmart.com
also declined to release sales figures and downplayed the venture.
"Several online retailers offer this category on their sites," spokesman Ravi Jariwala wrote in an e-mail. "We are simply conducting a limited beta test to understand customer response."
But Obadiah said it is not
simply a test. He said more than 200 Star Legacy products, including pet urns and memorial jewelry, and eventually about two dozen caskets, will be sold at
walmart.com
.
His company also supplies similar types of products to the online retailer
Overstock.com
and urns to Costco's Web site.
Other parts of the Wal-Mart empire also sell funeral wares. The Bentonville, Ark., company's
Samsclub.com
site sells casket floral arrangements for about $300.
Part of the business model is to get people to plan ahead:
Walmart.com
is allowing buyers to pay for the caskets over a period of 12 months at no interest.
The move gives more power to consumers and helps them avoid high mark-ups on caskets, which can often be several hundred percent, said R. Brian Burkhardt, a funeral director who blogs as "Your Funeral Guy."
"You can get a quality casket for $1,000 rather than pay $2,000, $3,000 or $5,000 in a funeral home. That's where it helps the consumer," he said.
Pat Lynch, president-elect of the National Funeral Home Directors Association, said the industry is not too concerned about Walmart entering the market. Caskets have been sold online for years, with minimal effect on the business, he said.
Walmart's prices for caskets don't differ greatly from those offered at funeral homes, most of which range from $500 to $5,000, Lynch said.
He wouldn't give an average price, saying casket selection is a personal decision.
He said Walmart can't offer one thing funeral directors do have: the ability to comfort someone during a trying time.
"There's no question in my mind as a funeral director for nearly 40 years that the most critical element is the human contact," he said.
By AP Wire Services
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Some reader comments for this story were copied from "
Wal-Mart starts selling caskets, urns online
," which was published on 10/28/2009.
Report Comment
oldrustytulsa
, Tulsa (10/29/2009 1:30:39 PM)
Whats wrong with pine boxes, remember OL John Zink, one the real rick guys right here in Tulsa, requested to be buried in a pine box, And I kind of like that idea.Does Wally World offer pine, or better yet one of them ammo boxes, with deers on them.
Report Comment
Few Clothes
, America (10/28/2009 6:08:10 PM)
So does Costco. I plan on buying one that is silk lined so I won't chafe. I've sensitive skin.
Report Comment
Tim Denver
, Denver (10/29/2009 12:17:53 PM)
I don't buy anything from Wal-Mart alive, why would I one I'm dead. Besdies, I plan to be cremated. Makes no sense to waste valuable land with dead and rotting bodies.
Report Comment
Tim Denver
, Denver (10/29/2009 12:18:43 PM)
Fredsdad, I didn't read you commment. "My last cahnce to make an ash of myself." That's way too good!
Report Comment
FUTURE WORLD
, Tulsa (10/28/2009 7:58:51 PM)
Many people are now using cardboard caskets for home funerals.
Report Comment
owl
, Tulsa (10/29/2009 11:05:07 PM)
Not that a funeral should elicit a happy dance, but the dealings I've had with funeral homes left me knowing it was 'buyer beware' all the way. If Walmart brings some balance and needed options to a service industry which has long taken advantage of customer vulnerability, so be it.
Report Comment
sr71v3
, (10/28/2009 7:47:45 PM)
I like the idea but they're going to have to do overnight shipping if they expect to capture much of the market. I can see funeral homes renting caskets for the 2 days while they wait for the Wal-Mart truck to pull up in the lot.
Report Comment
sr71v3
, (10/28/2009 8:39:02 PM)
undertaker - " Funeral Homes buy U.S. made caskets because of the quality"
Who cares? Are we going to dig it up next year to see if it still looks good?
Frankly, I don't see the logic of concrete vaults and steel caskets. Shouldn't we be facilitating a return to the elements - not wasting the land for years untold? I think this whole process reeks of lobbying by the funeral industry.
Report Comment
antgirl3
, Broken Arrow (10/28/2009 4:11:59 PM)
Sounds good to me... YOU GO WAL-MART!!!
Report Comment
lynette
, Tulsa (10/29/2009 12:41:26 PM)
I'd rather BE dead than darken the door of a Wal-Mart.
Wal-Mart is a disease. Too bad it can't curl up, die, and be buried.
Report Comment
fredsdad
, Tulsa, OK (10/29/2009 10:59:44 AM)
While I find it depressing to think of this flawless and supple physique being abandoned and reduced to ashes or dust, I suppose that since I am no longer occupying it, I won't be unduly distressed when the time comes.
I do, however, want to cremated, and have my remains scattered from the ceiling at the next Democratic National Convention.
My last chance to make an ash of myself.
Report Comment
Groove Monster
, San Antonio (10/29/2009 1:36:37 PM)
I agree oldrusty, I'd prefer any of my parts that can be given to someone else to extend their lives be used. Then either bake what's left of me, or plop me in the cheapest box possible, throw me in the ground and get on with your lives.
Takes less time for the worms to get through the pine versus all that plastic and junk, and I want to do my part for the planet ;)
Report Comment
Ignatz
, A nice place where Democrats hold every office in the County. (10/28/2009 4:22:38 PM)
They need to set up combo barbe-que/crematorium out back by the car care bays.
Report Comment
Ignatz
, A nice place where Democrats hold every office in the County. (10/28/2009 4:23:35 PM)
Glad they aren't made in China!
Report Comment
Alan Shore
, (10/29/2009 6:10:47 AM)
Ha ha...only $888.88.
Report Comment
booboomom
, tulsa (10/30/2009 11:25:28 AM)
So do employees get discounts on the caskets?
Report Comment
THESMOKEHOLE
, Tulsa (10/28/2009 10:27:38 PM)
I'm not going to worry about quality too much after they close the lid...as far as I am concerned...it could be made by a group of 5th graders...while I despise Wal-mart, I applaud their efforts at making a dime by offering every product imaginable...
Report Comment
ACK
, Tulsa (10/28/2009 7:43:31 PM)
This is good news. I had no idea that there was a federal law that covered this and they certainly do not tell you up front when you are at the funeral home. This information is quite helpful. All joking aside....this is a terrible ordeal to deal with when you are caught off gaurd with the death of a loved one and then find out how much just the casket alone is going to cost you. Those mark-ups at the funeral home are ridiculous.
Report Comment
Grand Old Partier
, Owasso (10/28/2009 8:57:04 PM)
sr71v3- I agree with you and it's the reason why my wife and I plan to be cremated. Why waste the land?
Report Comment
dustyoutlaw
, Tulsa (10/30/2009 7:45:56 AM)
"You load 16 tons, whadda ya get
Another day older and deeper in debt
St. Peter don't ya call me, I can't go
I owe my soul to the Walmart Store"
Parahrase of "Sixteen tons" recorded by Tennessee Ernie Ford
Report Comment
dustyoutlaw
, Tulsa (10/30/2009 7:50:36 AM)
Funerals are for the living.
The prisons and county in most places bury people standing up to save space.
I'm a donor and if there's anything you can use to help another go for it. Whatever's left feed it to the hogs. I don't care. Just don't run up the bills of another that is already having enough problems as it is.
Report Comment
dustyoutlaw
, Tulsa (10/30/2009 11:29:10 PM)
Overheard at a Walmart check out lane:
Clerk: Sir would you like someone to help you out with that casket?
Customer: No that's fine. I think I'll just open it up, climb in and die right here.
Report Comment
SS_Hippy
, Tulsa (10/29/2009 9:08:08 AM)
omg
Report Comment
SS_Hippy
, Tulsa (10/29/2009 9:09:22 AM)
i have a big Folgers can you can put my ashes in.
Report Comment
Elusive
, the burbs (10/29/2009 5:24:46 AM)
It's always cheaper to Pre-Plan your funeral, saves money buying now instead of later when prices are higher and saves your family the grief of having to do this right after you die when they are grieving and in shock. It also takes away the guilt they feel of buying something nice for you and getting ripped off. You can buy your plot, marker, concrete vault and all that will be left for your family is opening/closing costs of the grave.
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