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'Mad' Style
TV hit's characters bring on classic looks
Donald Francis "Don" Draper (Jon Hamm) is creative director and eventual junior partner of Sterling Cooper Advertising Agency. Courtesy photo
By JASON ASHLEY WRIGHT World Scene Writer
Published: 11/3/2009 2:20 AM
Last Modified: 11/3/2009 7:18 AM
Don Draper is an ad man — a successful albeit slightly sleazy one.
He's cheated on his wife, Betty. He's assumed the identity of a dead military officer and is paying the guy's widow to keep hush-hush. And he goes around saying stuff such as, "Maybe I'm late because I was spending time with my family reading the Bible." Not likely.
Draper's just a character played by Jon Hamm on AMC's smash hit "Mad Men." But he and his fictional cohorts are generating real-life buzz by influencing fashion.
Kevin Parker has heard the buzz about the show and seen a few episodes. He's also seen some of its swanky 1960s styles in his father's shop, John Daniel Footwear at the Plaza, 81st Street and Lewis Avenue.
Medallioned perforations on cap toes are classic footwear details making a comeback, said Parker, who works at John Daniel. So are wingtips — that classic style with intricate tooling, typically forming a design, running the length of the shoe from near the toe and along the sides. Prime examples of this classic revival in the shop are the "Bel-Air" and "Strand" by Allen Edmonds.
Another guy that works at John Daniel told Parker, "Man, I had that shoe 20 years ago." All these throwbacks that Parker, 29, sees now are "new and cool."
Of course, Draper and his "Mad Men" aren't solely responsible for what we're seeing in stores — and it's not just in men's departments.
A vintage-inspired trend is going on, as seen in the popularity of figure-flattering cinched
waists and pencil skirts for women, and classic looks of suit vests and fedoras for men, said David Hacker, the vice president of trend and color for Kohl's department stores. The trend is sophisticated without being too formal and is flattering on all body types.
"It's not just about looking put together but actually being put together," said Diana Schmidtke, a men's celebrity hair stylist and grooming expert and a spokeswoman for Axe products.
The little things count here, so don't forget cuff links and a sharp tie clip to keep everything in place during a busy day at the office or out on the town.
The key to mastering the trend is to modernize the look by only wearing one vintage-inspired element, Hacker said, such as a belted top or pencil skirt for women, a gray suit for guys. Also, heels, gloves, ties and fedoras, all of which local Kohl's stores carry, are easy ways to get the look without overspending.
Even sock garters are making a return, said Schmidtke, who recommends using them to keep socks up. "The last thing you want is to be constantly adjusting them during an important business meeting or walking to the office."
Also, put your best foot forward, and polish your shoes until they shine, she said. "You don't want people thinking you don't care about how you look."
After all, as Schmidtke said, "the devil is in the details." No doubt Don Draper knows that.
‘Mad Men’ manes
“The centerpiece to any look
is your hair style,” said Diana
Schmidtke, a men’s celebrity hair
stylist and grooming expert who
offered tips on achieving the “classic
look” hair style reminiscent of
AMC’s hit show “Mad Men.”
Step 1: The Tools
To get the perfect classic look,
you’ll need clean, wet hair; a comb;
and pomade. Schmidtke recommends
Axe Smooth & Sophisticated
Shine Pomade, as it’s designed
to add hold and maximum shine,
which is essential for this look.
Typically, most styling products
work best on dry or almost dry hair,
she said. For this look, however,
you’ll want wet hair because the
pomade will lock in the moisture.
Step 2: Finger, rub and spread
After you’ve washed your hair,
take a fingertip amount of the
pomade, and distribute it evenly
through the hair, from front to back
and back to front. You can always
use more product if necessary.
Step 3: Style
The key to creating that classic
look is in the
severe part,
Schmidtke said.
Take a comb, and
create a side part
in a straight line
from the front of the
head to the crown.
Step 4: Finish
Take another
fingertip amount of
the shine pomade,
rub it vigorously
between your hands,
and lightly go over
the finished style
to ensure it stays
in place all day.
You’ll find Axe
hair products
in drug and
grocery stores,
and massmarket
retailers
locally.
For
more, visit
tulsaworld.com/axe.
Jason Ashley Wright 581-8483
jason.wright@tulsaworld.com
By JASON ASHLEY WRIGHT World Scene Writer
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