Don't forget the flowers: A funereal existence

BY MICHAEL OVERALL World Staff Writer
Monday, August 27, 2007
2/04/08 at 3:34 PM




Read other stories in the series: Last real Coyote hunter :: Big-City Cuisine in Small-Town America :: Reaping what we sow :: Prairie family persevered :: 'Not much left' of town except strong local pride :: Oklahoma 'ghost town' still alive and kicking :: ‘We’re all characters around here’ :: Hominy warms to Mexican cuisine :: Remnant of boom days :: Cut from the same cloth

Editors Note: During 2007 -- Oklahoma's centennial year -- Tulsa World staff writer Michael Overall is traveling the state, writing about unique Oklahoma personalities.

Much of Lone Wolf's economy revolves around the dead



LONE WOLF -- From a parking spot across the street, it's hard to tell whether the store is really open. The sign in the window says so, but the window itself looks dark.

A few blocks away in one direction, a tractor is leaving the farmer's co-op. And several blocks in the other direction, a few cars are parked outside the funeral home. But between, the wind is whistling down a long stretch of crumbling storefronts, and nothing but a cloud of dust is stirring on Main Street.

The cafe is closed, the hardware store vacant, the bank boarded-up and abandoned. What used to be a pharmacy looks like it hasn't filled a prescription since penicillin was cutting-edge.

The flower shop has the only "open" sign on the street. And the door sticks a little, as if it's teasing -- one final doubt that the shop is really still in business.

Inside, Manuel Martinez and his mother are putting together a gigantic casket piece, so tall they have to stand on tip-toes to see over it.

"Hello. How are you?" Martinez says with a friendly smile. "Are you here for the funeral?"

'Without us': Let's get our priorities straight. If you live in a remote corner of southwest Oklahoma and you can have just a couple of retail businesses in town, what would you want them to be?

A gas station, of course. Everybody needs gas. Then, what else? A grocery, perhaps?

No, you can buy food at the gas station.

A department store? A drug store? Maybe even a barber?

No, no. We're talking about the necessities of life. Must-haves. Something the town couldn't survive without.

We're talking about a flower shop.

"Without us, I don't know what they would do," Martinez says, a look of horror on his face just thinking about it. "They'd have to bring arrangements all the way from Mangum or maybe even Lawton."

'Ready for a change': When he graduated from high school 15 years ago, Martinez did what most Lone Wolf kids do when they get a chance.

He left.

First college, and then a career as a physical-education teacher kept him away from Lone Wolf for nearly 15 years.

Then something unexpected happened.

"I started to kind of miss it," Martinez says. "I was just ready for a change."

At the time, Martinez's mother ran a hair salon, but the flower shop next door was about to close when the owner retired.

And like Martinez said, Lone Wolf needs a flower shop.

"One day, my mother said something about us running a flower shop together," Martinez says. "And it gave me a reason to move back to town."

'It's a bargain': People come to Lone Wolf from all around the world. Most of them just wait until they're dead to come.

Down the road from the Flower Shop, in a modern brick building on the edge of town, the People's Funeral Home Co-op has become Lone Wolf's biggest attraction.

As a co-op, it can sell memberships to people while they're young and healthy, so when the inevitable time comes, the services cost only a fraction of what a normal funeral home charges.

"It's a bargain," Martinez's mother explains. "This is one of the cheapest towns in America to be buried in."

Last year, Lone Wolf buried 120 people. That would be nearly a third of the population, except only one or two of the funerals were for locals. The rest came from Alabama, Tennessee, Maryland, Texas and a dozen other states.

'Something to think about': That's a lot of death for such a small town. And a lot of business for a small flower shop.

But the question facing Martinez is, where to find some life?

"There were 18 kids in my graduating class," he says. "They all left, and I'm the only one who's come back."

A young, single man in a small, mostly married town, how is he supposed to find a date? And where would they go, anyway?

What kind of future can he have in Lone Wolf? And if a guy like Martinez can't find an answer to that question, what kind of future can Lone Wolf itself have?

"I'm kind of a loner anyway," he says. "But yeah, it's something to think about. Of course it is. I think about it all the time."




Michael Overall 581-8383
michael.overall@tulsaworld.com

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