Bloyed, Walsh honored at Addy awards

BY NANCY HOLLINGSHEAD World Staff Writer
Sunday, February 21, 2010
2/21/10 at 5:43 AM

The Tulsa Advertising Federation honored longtime advertising producer Jim Bloyed with the Silver Addy as it celebrated the 43rd annual Addy Awards on Saturday in the new ballroom at the Tulsa Convention Center.

The annual awards recognize advertising creative excellence, with proceeds going to scholarships for advertising and marketing students. More than 200 people from the local advertising and media community attended the event.

Kerry Walsh was chosen as the Eddy winner, presented for outstanding service to the advertising industry.

For the second consecutive year, Brothers & Co. led the show with 29 Addy awards, followed by Littlefield with 22.

The event's top honors went to three "Best of Show" entries — in the interactive category, Retrospec Films won for Richards Group's "Sign Me Up Stan" Web site. And Littlefield won two "Best of Show" honors for its work for the Tulsa Health Department — a "Best of Show-Electronic" for the ":15 TV Campaign" and a "Best of Show-Print" for the "Poster Campaign."

The judges also invented some special awards for pieces they wanted to honor. The "Best Use of Restraint" was given to David Clark Design for the DCD Holiday Card. Cubic won "Best Big Book Project, A Year in the Making!" for the BOK Center's "Book(ed) 365" commemorative book. And the "Best Unifying Message to a Large Group" was awarded to Branders for its "Stab" T-shirt.

Bloyed operates his own business, Bloyed Creative. He has spent years in the industry, volunteering and helping on many projects for American Lung Association, DVIS, Tulsa Zoo and the TAF.

Walsh is founder of Walsh Branding and is a 2004 Silver Addy winner. His commitment to the industry spans more than 20 years and showcases his community involvement. Highlights include serving as two-time president of the Art Director's Club and offering himself and his staff for work on pro bono brand communications for more than 75 organizations.

This year, three students were awarded scholarships based on their academic standing and financial need. The Rosie Hinkle Scholarship was presented to Taylor Smith, a junior at University of Tulsa. Additional scholarships were given to Danni Powell, also a junior at TU; and Ashlee Harris, a junior at Oklahoma State University.

A total of 34 entrants submitted 471 entries. From those, 96 Addy Awards and 132 Citations of Excellence were presented during the evening. This year's judges hailed from Reno, Nev.; Lansing, Mich.; and Fort Worth, Texas.

Advertising for the Arts & Sciences

Brochure: Cubic for Tulsa Performing Arts Center's Season Brochure; Walsh Branding for Tulsa Performing Arts Center Trust's Season 2009-10 Brochure.

Newsletter: Philbrook Museum of Art's quarterly newsletter "Columns."

Campaign: Cubic for Tulsa Ballet's Brochures.

Advertising Industry Self-Promotion

Stationery Package: David Clark Design for Suzanne Craig's Mailing Labels.

Interactive: Littlefield for Littlefield's 2008 Christmas Card.

Invitation: David Clark Design for David Clark Design's Holiday Card; Walsh Branding for Walsh Branding Open House Invitation; Walsh Branding for Walsh Branding's Christmas Card 2008.

Collateral Material

Stationery Package: Walsh Branding for Videoworkers' Correspondence System.

Annual Report, Color: Brothers & Co. for OERB's 2008 Annual Report.

Brochure: Brothers & Co. for Fidelity Bank's Carnegie Library Postcard Brochure.

Brochure, Color: David Clark Design for Dentsply Tulsa Dental Specialties' Obturation Brochure; AcrobatAnt for Patriot Golf's Patriot Comprehensive Brochure.

Cover: Cubic for Tulsa Performing Arts Center's Season Brochure; Brothers & Co. for Interstate Oil and Gas Compact Commission's Report Cover — Hydraulic Fracturing.

Series: The Malone Group for NAIOP's Tulsa Commercial Properties; Brothers & Co. for Interstate Oil and Gas Compact Commission's Report Covers.

Book Design: Cubic for BOK Center's Book(ed) 365; Cubic for Knightsbridge Resources' KiamichiLink Ranch Book.

Poster: Branders/David Clark Design for Loops' Tongue.

Special Event Card: The Malone Group for the Flintco Cos. Inc.'s Holiday Card.

Special Event Invitation: AcrobatAnt, Penn- Well Corps.' CMM Initiative Invitation; Walsh Branding for Jerilyn Arthur Raffe's Wedding Invitation; The Malone Group for the Flintco Cos. Inc.'s Native Invitation.

Special Event Campaign: Brothers & Co. for Fidelity Bank's Carnegie Library Grand Opening Collateral.

Consumer or Trade Publication

Fractional Page, Color: Branders/David Clark Design for Loops' "Stab" ad.

Full Page, Color: Littlefield for the Charles Machine Works Inc.'s Ditch Witch All Terrain Ad; Littlefield for the Charles Machine Works Inc.'s Ditch Witch Vac Systems Ad; Littlefield for the Charles Machine Works Inc.'s Ditch Witch RT10/RT12 Ad; Blueview Inc. for Oklahoma Department of Commerce's Project Boomerang Ad — Oklahoma Today "State of Rock" Special Issue; Brothers & Co. for Remington Arms' Bushmaster "Man Card" Print Ad; Brothers & Co. for Bushnell Outdoor Products' Simmons .44 Mag Print Ad; Brothers & Co. for Bushnell Outdoor Products' FA Brand Decoy Print Ad.

Campaign: Littlefield for BOK Financial's Commercial Ad Campaign; Littlefield for the Charles Machine Works Inc.'s Ditch Witch Product Ad Campaign; Brothers & Co. for Chesapeake Energy's Print: Clean. Affordable. Abundant. American.; Brothers & Co. for Utica Square's Shopping Print Campaign; Brothers & Co. for Fidelity Bank's Carnegie Library Print Campaign.

Direct Marketing

Direct Campaign, B-to-B or Consumer: Littlefield for QuikPrint's "Eddie" Direct Mail Campaign; Wenzel Design Inc. for Forest Ridge's TCU at Forest Ridge Direct Mail.

Specialty Advertising: Branders/David Clark Design for Loops' Stab T-shirt; the Malone Group for Flintco Co. Inc.'s Wisdom Feather.

Elements of Advertising

Logo: Walsh Branding for SR Hughes' Logo.

Illustration, Campaign: David Clark Design for Suzanne Craig's Mailing Labels.

Photography, Color: Amatucci Photography.com for Amatucci Photography's Graffiti Art of Bus Stop Mexico.

Photography, Campaign: Amatucci Photography.com for Amatucci Photography's Graffiti ruins in Mexico.

Special Effects, Video or Film: Brothers & Co. for OERB's America Wins Money :30; Brothers & Co. for OERB's America Wins Percentage :30.

Cinematography: Brothers & Co. for American Clean Skies Foundation's Television: "Borders;" Brothers & Co. for American Clean Skies Foundation's Television: "Enough;" Brothers & Co. for American Clean Skies Foundation's Television: "Change the World."

Interactive Media

Web site, B-to-B Flash, Products: Littlefield for ABB Inc.'s G4 Microsite.

Web site, B-to-B Flash, Services: David Clark Design for David Clark Design Web Site.

Web site, B-to-B HTML, Products: Cubic for Marshall Brewing Co.'s Web site.

Web site, B-to-B HTML, Services: Amatucci Photography.com for Amatucci Photography's Web site.

Webisodes: Retrospec Films for Richards Group's Sign Me Up Stan; Retrospec Films for Starbucks' energypluscoffee.com.

Mixed/Multiple Media

Local Consumer: Brothers & Co. for Fidelity Bank's OPT Free Checking Campaign.

National Consumer: AcrobatAnt's Patriot Bank's Collateral Campaign; Walsh Branding for Osage Million Dollar Elm Casino's Thanks A Million; Brothers & Co. for Bushnell Outdoor Products DOA Reticle Launch; Brothers & Co. for OERB's America Wins Campaign.

Newspaper

Campaign, Color: Brothers & Co. for Fidelity Bank's OPT Print Campaign.

Out-of-Home

Outdoor Board: Littlefield for Tulsa Health Department's "Apple" Outdoor.

Site, Interior Static: Cubic for McNellie's Group's Yokozuna Signage.

Campaign: Littlefield for Tulsa Health Department's 2009 Outdoor Campaign.

Public Service

Poster: Littlefield for Tulsa Health Department's "Mosquito" Poster; Littlefield for Tulsa Health Department's "Cooties" Poster; Littlefield for Tulsa Health Department's "Innards" Poster; Littlefield for Tulsa Health Department's "Bad Foods" Poster.

TV: Littlefield for Tulsa Health Department's "Mosquito" :15 TV; Littlefield for Tulsa Health Department's "Cooties" :15 TV; Littlefield for Tulsa Health Department's "Innards" :15 TV; Littlefield for Tulsa Health Department's "Bad Foods" :15 TV; Littlefield for Tulsa Area United Way's "Live United" Video; C9 Productions Inc. for Foodbank's Video.

Campaign: Littlefield for Tulsa Health Department's :15 TV Campaign; Littlefield for Tulsa Health Department's Poster Campaign; Branders/David Clark Design for Trinity Episcopal Church's "I'm Fed" Posters.

Sales Promotion

Sales Kit: Brothers & Co. for America's Natural Gas Alliance's Media/Communications Kit.

Campaign: Cubic for McNellie's Group's Yokozuna Menus; Wenzel Design Inc., QuikTrip Corp.'s Wally Drink Packaging.

Point-of-Purchase: Walsh Branding for Osage Million Dollar Elm Casino's Thanks A Million.

Video Sales Presentation: Littlefield for River Spirit Casino's 2:00 Video.

Television

42 B: Walsh Branding for Million Dollar Elm Casino's Thanks A Million.

Local TV: Retrospec Films for Same Day Auto Repair's Don't Fix It Yourself.

National TV, Consumer Products: Brothers & Co. for Bushnell Outdoor Products' Bushnell Golf "How Far" TV.

National TV, Consumer Services: Brothers & Co. for American Clean Skies Foundation's "Borders"; Brothers & Co. for American Clean Skies Foundation's "Enough"; Brothers & Co. for American Clean Skies Foundation's "Change the World"; Brothers & Co. for American Clean Skies Foundation's "Better World"; Brothers & Co. for OERB's America Wins Money :30.

National TV, Campaign: Branders/David Clark Design for Cox Communications' OXOX "A.Jaye, Noah"; Brothers & Co. for American Clean Skies Foundation's Television; Brothers & Co. for OERB's America Wins Television Campaign.

Nancy Hollingshead 581-8363
nancy.hollingshead@tulsaworld.com

Associated Images:

Bloyed

Walsh