Ad vet honored by Addy
BY NANCY HOLLINGSHEAD World Staff Writer
Sunday, February 20, 2011
2/20/11 at 6:28 AM
A longtime advertising veteran and volunteer was honored Saturday by the Tulsa Advertising Federation with its highest honor - the Silver Addy Award - while a familiar face in the industry went home with the Eddy Award, as the group celebrated the 44th annual Addy Awards Saturday at the Cain's Ballroom in downtown Tulsa.
The annual awards recognize advertising creative excellence, with proceeds from the night's festivities going to scholarships for advertising and marketing students. About 300 people attended the program.
Rosie Hinkle, executive director of the Tulsa Federation Foundation, was presented with the Silver Addy for "just doing my part," as she would often say.
She began her advertising and publishing career more than 30 years ago when she moved to Tulsa in 1977, first working for the Stephenson Agency and then for Hood-Hope Associates and later AckermanMcQueen. Hinkle then joined Mary Brett & Associates as an associate editor of "Tulsa, the Annual Report," and with Brett's death was hired by Towery Publishing to continue in the same capacity.
Hinkle currently is editor and publisher of "Vision Tulsa" magazine, and assists her husband, Bill, at Hinkle Creative Design.
AVCOM Productions Inc. was presented the Eddy Award for outstanding service to the advertising industry.
AVCOM began in 1973 as an advertising production division of local agency Advertising Inc., under the leadership of Charles "Chuck" Halliburton. In 1981 - still guided by Halliburton - it became an independent corporation, specializing in events, presentations and other related productions.
AVCOM has spread its talents from national conventions to training programs, using creative concepts and themes, talent and speaker bookings, speech writing and graphic support, video and multi-screen production, set design and direction of the projects.
Clients include Dollar-Thrifty Automotive Group, Sonic Drive-Ins Franchise Groups and QuikTrip Corp. The company has produced 19 Sonic Drive-In national conventions, and in November 2006 joined other companies to produce the Oklahoma Centennial opening ceremonies in downtown Tulsa. In 2007, the Tulsarama committee enlisted the agency to produce the unveiling ceremonies and documentary of Tulsa's Buried Belvedere.
Recent projects include QuikTrip's 50th Anniversary festival, Tulsa Air and Space Museum's air show and Citgo's 50th Anniversary convention in Orlando.
Best of Show, Judge's Choice
The top Addys went to three "Best of Show" entries:
Best of Show, Print - Brochure, four-color: Walsh Branding, Boy Scouts of America, Indian Nations Council Capital campaign.
Best of Show, Electronic - Broadcast, electronic TV: Retrospec Films, Dallas Film Festival, Dallas Film Festival promo.
Best of Show, Student - Consumer or trade publication, campaign: Saxon Campbell, NSU, MaxFactor Makeup, Jacob Cotton, professor.
The judges also presented their special "Judges' Choice" one-time awards as follows:
Judge's Choice - Small Space. Big Impact: Vehicle graphic advertising: Branders Inc., Loops, Loops Mini.
Judge's Choice - Disrupting Creative Expectations: Full page, four color: Studio Savage, Center, Center Parts ad.
Judge's Choice - Best Use of Space: Logo: Studio Savage, Tulsa Opera, Tulsa Opera logo.
Addy winners
This year, 54 Addys and 102 Citations of Excellence were awarded at Saturday's Addy Show.
For the third consecutive year, Brothers & Co. won the most Addys with 13. A newcomer to the competition, Studio Savage, took home 11 awards.
No other competitor was presented more than four Addys.
The Addy winners are:
Sales promotion
Product or service sales presentation, campaign: Cubic for Yokozuma, Check Presenter.
Audio/visual sales presentation: Steelehouse Productions, New Balance, Bottom Unit Stereoscopic 3D.
Collateral material
Annual report, four color: Walsh Branding, Alliance Resource and Alliance Holdings, 2009 Annual Report set.
Brochure, four color: Walsh Branding, Boy Scouts of America, Indian Nations Council Capital campaign.
Brochure, campaign: Acrobat Ant LLC, Laureate Psychiatric Clinic & Hospital, Laureate Eating Disorders campaign.
Special event material, campaign: Amatucci Photography, Macy and John, Oct. 9, 2010; Walsh Branding, St. Francis Health System, Painted Pony Ball invitation.
Out-of-home
Special event material, campaign: Walsh Branding, St. Francis Health System, Painted Pony Ball invitation.
Vehicle graphic advertising: Branders Inc., Loops, Loops Mini.
Campaign: Brothers & Co., Kansas Strong, Kansas Outdoor.
Consumer or trade publication
Full page, four color: Brothers & Co., Fidelity Bank, Tallgrass Film Festival sponsorship ad; Studio Savage, Center, Center Parts ad.
Campaign, four color: David Clark Design, DENTSPLY Tulsa Dental Specialties, DENTSPLY institutional ads, spreads; Studio Savage, Mayo Hotel, Mayo Hotel ads.
Newspaper
Fractional page, color: Brothers & Co., Kansas Strong, Kansas print ads.
Campaign, color: Brothers & Co., Kansas Strong, Kansas print ads.
Interactive media
Websites, B-to-B Flash, services: Retrospec Films, HysterSister, Give Me a Second.
Websites, consumer Flash, products: Acrobat Ant LLC, Primos, Promos website.
Websites, consumer HTML, products: Acrobat Ant LLC, Ya Ya Bats, Ya Ya Bats website.
Online, internet commercials: Steelehouse Productions, My Top Ten, Bad Salesman; Studio Savage, Center, Center unknown announcement.
Online, webisodes: Steele house Productions, Hasbro, GI Joe "Operation HISS."
Websites/online, campaign: Brothers & Co., Energy Advances New Mexico, New Mexico Industry Benefits web banners.
Television
Local, campaign: Brothers & Co., Chesapeake Energy, Chesapeake America's Champion of Natural Gas; Steelehouse Productions, Tulsa Tough, Tulsa Tough Television; Retrospec Films, Hard Rock Hotel & Casino, The Joint Television.
Regional/national TV campaigns: Brothers & Co., Kansas Strong, Kansas Purpose & Mission TV campaign; Brothers & Co., Oklahoma Energy Resource Board, OERB Next TV campaign.
Mixed/multiple media
Consumer, regional/national: Brothers & Co., Kansas Strong, Kansas Mixed Media campaign; Brothers & Co., Oklahoma Energy Resource Board, OERB Mixed Media campaign.
Advertising for the arts & sciences
Collateral, stationery package: Studio Savage, Tulsa Opera, Tulsa Opera, Tulsa Opera Stationery system.
Collateral, brochure/sales kit: Studio Savage, Tulsa Opera, Tulsa Opera Season brochure.
Collateral, poster: Studio Savage, Tulsa Opera, Tulsa Opera poster Don Giovanni; Studio Savage, Tulsa Opera, Tulsa Opera poster La Traviata; Studio Savage, Tulsa Opera, Tulsa Opera poster Norma.
Collateral, cards, invites, announcements: Studio Savage, Tulsa Opera, Tulsa Opera Setback announcement.
Broadcast/electronic TV: Retrospec Films, Dallas Film Festival, Dallas Film Festival promo;
Campaign, single medium campaign: Studio Savage, Tulsa Opera, Tulsa Opera Season campaign.
Public service
Collateral, annual report: Tulsa City-County Library, Tulsa City-County Library annual report 2009.
Broadcast/electronic, TV: The Malone Group, Greater Tulsa Association of Realtors, Television advertisement.
Advertising industry self-promotion
Creative services and industry suppliers, direct marketing/specialty items: Brothers & Co., Deer camp invite; David Clark Design, DCD Website promotional mailer;.
Creative services and industry suppliers, cards/invitations/announcements: Cubic, Pause; Walsh Branding, Walsh Christmas Card 2009.
Elements of advertising
Logo: Cubic, McNellie's Group, Dust Bowl; Studio Savage, Tulsa Opera, Tulsa Opera Logo.
Animation or special effects, video or film: Brothers & Co., Bushnell Outdoor Products, Busnell Fusion: 30; Brothers & Co., Chesapeake Energy, Chesapeake Image If video.
Student categories
Collateral material, brochure/annual report: The Ad Program at the University of Tulsa, State Farm, State Farm "Plans Book."
Consumer or trade publication/campaign: Saxon Campbell, NSU, Max Factor Makeup, Jacob Cotton, professor.
Interactive media, website: Taylor Smith, University of Tulsa, Club 209, Club 209 website.
Editorial design, cover: Lindsay Sinclair, NSU, Lovely Bones, book illustration.
Television: Blake Marfechuk, University of Tulsa, Studio Blue, Incarcerated Women in Oklahoma-1; Blake Marfechuk, University of Tulsa, Studio Blue, Incarcerated Women in Oklahoma-2.
Mixed media, campaign: The Ad Program at the University of Tulsa, State Farm, "Cool Old Guy" campaign.
Nancy Hollingshead 581-8363
nancy.hollingshead@tulsaworld.com
Associated Images:
Hinkle
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