La Madeleine plans first Tulsa location on Cherry Street
BY KYLE ARNOLD World Staff Writer
Friday, January 13, 2012
1/13/12 at 4:42 AM
French kitchen-theme restaurant La Madeleine French Bakery & Cafe plans to open its first Tulsa location in March on Cherry Street.
The company is working to renovate a 3,500-square-foot property on the northwest corner of St. Louis Avenue and 15th Street.
"This is the first prototype that we've built almost from the ground up," La Madeleine spokeswoman Stephanie Miller said. "So it will be different than any location we've built before."
The property is the former location of La Donna's Fancy Food, which moved a block east in 2009.
"The restaurant is going to be really unique, just a warm, friendly, almost country kitchen design," said Herb Heiserman, managing principal partner at Streetsense, a Washington D.C.-based firm that is handling branding, marketing and design for the company, including the Tulsa project.
The Dallas-based restaurant chain is known for sandwiches, soups and pastas, in addition to French cooking favorites such as crepes, chicken friand and quiches.
The restaurant also makes fresh croissants, breads and pastries, as well as hot and cold coffee drinks.
"There will be a bakery theater where customers can see all the breads and baked goods being made," Heiserman said.
La Madeleine is spending about $250,000 on the renovation project, according to building permits filed with the city of Tulsa.
The restaurant will be open for breakfast, lunch and dinner services.
The Cherry Street location is the company's first venture into Oklahoma. Most of La Madeleine's 60 restaurants are in Texas, in addition to metro Washington D.C., Louisiana and Atlanta.
La Madeleine French Bakery & Cafe
Location: 1523 E. 15th St.
Food: Fresh-baked breads and pastries, sandwiches, soups, pasta, coffee
For more: tulsaworld.com/lamadeleine
Original Print Headline: Slice of France
Kyle Arnold 918-581-8380
Customers dine at the La Madeleine restaurant in North Park Center in Dallas, the city where the chain is based. RON HEFLIN/Special Contributor to The Dallas Morning News
Renovation of the former La Donna's Fancy Food location continues at 15th Street and St. Louis Avenue, future site of La Madeleine restaurant. MICHAEL WYKE/Tulsa World