Amazon believed to be readying new Kindle launch next week

BY McCLATCHY TRIBUNE
Saturday, August 11, 2012
8/11/12 at 3:59 AM


LOS ANGELES (MCT) - A new deal Friday on the Kindle DX has sparked speculation that Amazon might launch new Kindle devices next week, in time for the back-to-school shopping season.

For its Deal of the Day, Amazon listed many of its own products, all of which are related to its Kindle brand. Most notably, the Seattle retailer listed its 9.7-inch Kindle DX at $110 off its regular price.

All in all, though, Amazon listed 16 deals Friday that are related to Kindle, which has led Gizmodo to speculate that it's clearing house in preparation for the launch of new Kindles next week.

Adding to the speculation, Amazon also began listing the Kindle Touch 3G as unavailable, and last week, the company had a 40-percent-off sale on some Kindles and Kindle accessories for its Amazon Visa card holders.

The tech blog argues that not only is this the kind of behavior companies do when they're getting ready to launch new products (which even Apple has also begun doing with the iPhone), but this is exactly what Amazon has done before.

Two other important reasons leave Gizmodo thinking Amazon could launch new Kindles: The next iPhone is expected to be unveiled one month from now, which for the most part will keep the world from caring about any other tech gadgets.

But even more important, some of the most important Kindle users are students, and for many of them, August and September are when they head back to school.


Original Print Headline: Amazon might launch new Kindles next week, site says
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Amazon has listed its Kindle DX for $110 off the regular price, causing speculation that the company is ready to unveil a new Kindle device next week in time for back-to-school shopping. Business wire



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