What is the value of using a Realtor?
BY STEFANIE FORNEY World of Homes Editor
Monday, October 01, 2012
Buying or selling a home is a complex process. Whether you’re a buyer or a seller, a Realtor can make a big difference. In fact, the expertise they bring to the transaction can save time and money.
“Realtors are well informed about critical factors that affect the specific market area of interest such as changes in the market conditions, interest rates and other programs that may be beneficial to the individual,” said Keller Williams Realtor Don Beach. “A Realtor will do a thorough ‘needs’ analysis with a buyer or seller so it is important that the Realtor know exactly what will best serve their needs. This can only happen through candid and frank discussion.”
Realtors bring an enhanced level of protection and vision to the process, making sure the buyer or seller gets accurate information.
“Realtors wear many hats and can contribute valuable insight in numerous areas, from contract language to inspection processes to even staging and enhancing value,” said Julie Tetsworth, Coldwell Banker Select Realtor.
Realtors have various levels of education, from simple licensing and Graduate Realtor Institute designation to the Certified Residential Specialist designation, which combines contract and transaction experience with education. The CRS designation provides much greater wisdom and insight.
“Licensed realtors in all categories must complete continuing education requirements to remain active. The Realtor code of ethics is seriously considered and regulated by the Greater Tulsa Association of Realtors to keep standards high in the industry.
Education is only part of the overall expertise a Realtor brings to the process.
“A Realtor can help a seller determine what needs to be done to their home to prepare for listing,” said McGraw Realtor Frankie Harkey. “I utilize a professional stager that helps the homeowner clear out their personal items and make the home more presentable for the professional photography and for showing the home to potential buyers.”
A Realtor also can assist a buyer with searching the Multiple Listing Service to see which homes meet their criteria.
“Often, Realtors know of homes that may be coming up for sale and can match the buyer with a seller,” Harkey said. “Realtors work long hours, weekends and holidays to accommodate buyers and sellers schedules.“
Even with the Internet so available to buyers and sellers, Realtors are still needed to list homes and make the homes available on the MLS system. The MLS system is the best source of accurate information for homes on the market, and Realtors use it before showing the homes to potential buyers.
It’s important to note that all real estate licensees are not the same. Only those who are members of the National Association of Realtors are called Realtors.
“We want the consumer to know that Realtors build their businesses around relationships,” Beach said.
Carefully choosing a Realtor and sticking with that person when buying or selling a home will produce the greatest benefit for the consumer as well as the Realtor.
“This creates a commitment and loyalty from both parties,” Beach added. And it’s the best way to get the most out of buying or selling a home.
Realtors are an excellent resource for buyers and sellers. They enhance our communities and partner in protecting property values. Realtors are your neighbors, and they have their clients’ and their communities’ interests at heart.
The National Association of Realtors reports an independent survey revealed that 84 percent of home buyers would use the same Realtor again.
Realtors build their businesses around relationships.