Oklahoma City-area retailers cut price of 'Beard' shirts after Thunder player James Harden is traded
BY JENNIFER PALMER NewsOK.com
Tuesday, October 30, 2012
OKLAHOMA CITY - After NBA player James Harden's trade to Houston, “The Beard” shirts moved from fan favorite to the clearance rack.
The player, whose facial hair inspired outrageous displays of fandom, Facebook pages and, of course, countless T-shirts, left Oklahoma City on Sunday to play for the Rockets. The Thunder franchise brought in two new players — Kevin Martin and Jeremy Lamb — on the trade.
So, Harden tees are now half off.
“It's nostalgic, you could say. We had a great year,” said USA Screen Printing & Embroidery Co. general manager Lateria Allen. Items featuring Harden at the company's retail store at 3100 S Meridian Ave. were marked 50 percent off, including jerseys, T-shirts and a design that features Harden, Kevin Durant and Russell Westbrook.
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James Harden T-shirts are shown at Tree And Leaf Clothing earlier this year. SARAH PHIPPS/NewsOK.com