Superstorm Sandy boosts network news ratings
BY Associated Press
Thursday, November 08, 2012
11/08/12 at 3:08 AM
NEW YORK - Superstorm Sandy was a boon for the television network evening newscasts, most prominently for Brian Williams and NBC's "Nightly News."
The ABC, CBS and NBC newscasts have collectively drawn 21.2 million viewers a night this fall. But last week, with an epic storm over the eastern third of the U.S. that caused big damage on the New Jersey coastline and in the New York City metropolitan area, the newscasts had nearly 5 million more viewers a night, the Nielsen company said.
Williams' broadcast, the market leader, increased its viewership an average of 29 percent. The ABC "World News" average was up 18 percent for the season and "CBS Evening News" was up 21 percent.
The increase was more impressive considering many viewers in the New York area lost power from the storm, and some of the New York network affiliates ran their own newscasts and pre-empted the national programs during the height of the storm. New York is the nation's largest media market.
Prime-time viewership numbers compiled by Nielsen for Oct. 29-Nov. 4. Top ten listings include the week's ranking and viewership.
1. NFL Football: Dallas at Atlanta, NBC, 21.76 million.
2 "NCIS," CBS, 18.83 million.
3. "60 Minutes," CBS, 16.3 million.
4. "NCIS: Los Angeles," CBS, 16.28 million.
5. "The Big Bang Theory," CBS, 15.9 million.
6. "Sunday Night NFL Pre-Kick," NBC, 15.58 million.
7. "Dancing With the Stars," ABC, 13.9 million.
8. "Country Music Association Awards," ABC, 13.68 million.
9. "Person of Interest," CBS, 13.6 million.
10. "Two and a Half Men," CBS, 12.65 million.
Original Print Headline: Storm boosts network news