NBA player Desmond Mason's family featured in ad campaign
BY KEVIN HENRY World Correspondent
Wednesday, January 30, 2013
1/30/13 at 2:48 AM
Though Desmond Mason's name may be associated primarily with basketball in the state of Oklahoma, he is making a name for himself in the world of art.
Thanks to a new ad campaign from Procter & Gamble, Mason's artistic, family-driven side will soon be on full display to the entire nation. He and his family will be featured in the company's upcoming ad campaign, "The Everyday Effect."
"We embrace the notion that the biggest impact in our lives comes not in the grand gestures, but in the everyday acts," according to P&G's website.
For Mason, giving his wife, Andrea, a kiss in front of their fireplace or seeing his kids happily jump on a bed are the simple things that make a big impact.
"This ad campaign is really talking about the direction of life," said Mason, who starred at OSU before moving on to the NBA, including time with the Thunder during its first season in Oklahoma City. "Little things make such a difference, and there are a lot of things that happen daily that we almost take for granted."
Mason's family was suggested to P&G for the campaign after a friend shot videos and photos with the family on Mother's Day.
Mason played games in 11 different NBA seasons. He averaged a career-best 17.2 points per game while making 71 starts with Milwaukee in 2004-05. He averaged 16.1 points per game in three years at OSU.
"We were surprised and happy we were selected," Mason said. "We didn't know about the direction P&G was going with their ad campaign. When we learned about it, we really felt like it would be a great fit for us."
The ad campaign is just part of a busy post-basketball life for Mason and his family. While Andrea is working on expanding the barre3 exercise studios beyond Oklahoma City, Desmond was one of six artists recently selected for a five-country art tour of Asia. His works of art will be featured in Hong Kong, Shanghai and other locations.
"This is really a huge step for me," Mason said. "I'm a very emotional painter, and my life experiences, including my family, are what spearhead the art for me. Tulsa is on my list for an art show once I get back from Asia. I hear Tulsa is a great art market and I'm looking forward to having a show there."
Mason was asked recently if he was a basketball player turned into an artist. He believes it's the opposite.
"I was drawing and painting long before I ever played basketball," Mason said. "Basketball will never go away, and I will never deny the impact it had on me. It changed my life and my family's life, but art has always been first and foremost in my mind."
Original Print Headline: Ad campaign puts family on display
Andrea and Desmond Mason share a kiss while shooting a commercial for Procter & Gamble. This moment appears in Procter & Gamble's newest advertising campaign. Courtesy
Desmond Mason: The former player is also dunking his brush in the art world