Trader Joe's attraction campaign still taking orders
BY KYLE ARNOLD World Staff Writer
Tuesday, February 05, 2013
2/05/13 at 1:52 PM
Tulsans have three days left to put in orders to Trader Joe’s as the Tulsa Young Professionals group makes a grassroot effort to attract one of the country’s trendiest retailers.
TyPros executive director Brian Paschal said the group has nearly 200 orders so far for the California-based chain’s assortment of foods, ranging from coffee to trail mix.
“Already this has gotten a lot more attention that I would have ever expected,” he said.
The group is trying to show Trader Joe’s, a small grocery store model with nearly 370 stores nationwide, that Tulsa would be a great location to expand.
Orders can be placed through their TyPros.org website and are due by noon on Friday. The group cannot take orders for alcoholic beverages.
TyPros volunteers plan to drive to the store near Kansas City next week and purchase the goods and then distribute them on Saturday, Feb. 16 at GitWit Creative in the Brady District.
Paschal said they hope Trader Joe’s will choose downtown Tulsa for its next expansion effort.
It is part of a new effort by the civic organization called “Bring it to Tulsa” where they try to lure popular national retailers to the area.
Trader Joe’s has a store near Kansas City and several in the Dallas area, but has yet to locate in Oklahoma and their presence in the Midwest is still limited.
“There are hundreds of cities on Facebook, some as big as Tulsa or bigger, that have pages trying to get Trader Joe’s to go there,” Paschal said. “We wanted something different that would show Trader Joe’s that there are enough fans here to support a store financially.”
Visit the Tulsa Young Professionals page here.