Facebook users often take hiatus from network, study finds
BY BARBARA ORTUTAY Associated Press
Wednesday, February 06, 2013
2/06/13 at 3:26 AM
NEW YORK - Too much drama, boredom and scads of irrelevant information are just some of the reasons Facebook users give for taking a break from the world's biggest social networking site for weeks at a time, according to a new study.
A report from the Pew Research Center's Internet and American Life Project found that some 61 percent of Facebook users had taken a hiatus of at least several weeks for a myriad of reasons, whether they were weary from an onslaught of gossip, or for the more pious, the arrival of Lent.
Yet the use of Facebook, whether constant or not, is pervasive in America.
Of the American adults who use the Internet, 67 percent are on Facebook, Pew found. That compares with 20 percent who use LinkedIn and 16 percent who are on Twitter.
But users do come and go, some temporarily, and some for good. Twenty percent of those with Internet access said they used the site at one point, but no longer do. More than 150 million Facebook users are in the U.S.
The largest slice of users, 20 percent, said that they were simply too busy with their own lives.
Privacy and security concerns, which have received plenty of media coverage, were low on the list. Only 4 percent of people gave these reasons, combined with concerns about ads and spam, as their "Facebook vacation" motivation.
Lee Rainie, director of the Internet and American Life Project said privacy is more of a big policy question that people do not concern themselves with day-by-day. Rather, people are contemplating how they spend their time and allocate their attention.
"People are making interesting calibrations and recalibrations" about how they spend their time, and the worth of constantly staying connected to friends, family and others on line, Rainie said.
Among other interesting tidbits:
- 59 percent of Facebook users said that the site is about as important to them as it was a year ago;
- 12 percent said Facebook is more important to them than it was a year ago, and 28 percent said it has become less important.
- 8 percent says they took a break from Facebook because they were spending too much time using it.
- 69 percent said they plan to spend the same amount of time on Facebook in the coming year. Twenty-seven percent plan to spend less time on the site and 3 percent, more time.
Original Print Headline: Pew: Users take Facebook breaks
A study finds that 20 percent of American adults with Internet access said they used Facebook at one point but no longer do. Bloomberg file