Doubletree Hotel Downtown boasts new fast-casual restaurant
BY KYLE ARNOLD World Staff Writer
Friday, February 08, 2013
2/08/13 at 5:26 AM
The new Made Market fast-casual restaurant at the Doubletree Hotel Downtown is a marked departure from the building's old formal dining room, and that's by design, said John Greenleaf, global head of the Hilton chain.
Doubletree opened the new Made Market concept two weeks ago, the first of the fast-casual concept sites for Hilton. The company plans to offer the concept to other hotels in its chain, hoping the less formal and trendy format helps capture more customers off the street and from lodgers.
"We're creating a different kind of destination," Greenleaf said. "What we're looking at is more flexibility."
The company spent $2 million on the 6,000-square-foot space, where the restaurant will serve made-to-order sandwiches, hamburgers and pizzas, as well as some grab-and-go options. A coffee bar and a refrigerator case with drinks and other goods also is offered.
Greenleaf said the concept of the hotel restaurant is changing because hotel guests are looking for more affordable options as well as convenience.
Most entree items at the restaurant range from $7 to $9.
Greenleaf said the new restaurant already is getting more outside guests on nights when there are concerts and other events at the nearby BOK Center - up from an average of 50 checks to more than 600.
He said the company plans to market the concept to other hotel groups that are considering new restaurant options.
Original Print Headline: Doubletree restaurant goes casual
Kyle Arnold 918-581-8380