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New anthem recorded for OSU Cowboys

John Martin is the writer and singer for OSU's new introduction song, "Cowboys Forever." Preston Bezant/For the Tulsa World
 
By BILL HAISTEN World Sports Writer
Published: 8/23/2009  3:26 AM
Last Modified: 8/26/2009  10:30 AM


Listen to John Martin’s “Cowboys Forever.”

STILLWATER — A former Baylor Bear has composed and recorded an Oklahoma State anthem to be featured during the Cowboys' pregame video for home football games.

John Martin, son of OSU associate athletic director Dave Martin and a Baylor wide receiver in 2000-04, is a 27-year-old singer-songwriter. When he was approached by OSU athletic director Mike Holder about the possibility of producing the 2009 Cowboy pregame video, he and a friend, Taylor Bolding, accepted the assignment.

Martin decided also to write a song that would accompany the video. He attended Bruce Springsteen's April 7 show at Tulsa's BOK Center. About a week later, influenced by the sing-along quality of Springsteen's anthems, Martin began to write "Cowboys Forever."

The three-minute, 20-second song would best be described as a pop-rock hybrid. A sample of the lyrics: "In bedlam we will rise and stand ... with strength and honor to defend our land."

"A couple of people have told me that it reminds them a little of Springsteen," Martin said. "It's a big-sounding song. That's what I wanted. When coach Holder heard it, he was singing along with it by the second listen. That's powerful. That's the effect you want the song to have on the fans."

Said Holder: "I look forward to seeing the reaction of the fans out here in our stadium. I think we can do some chants off of it. You can use it at various times during the game. You can listen to it when you're driving to the game."

When Nike's promotional specialists learned of Martin's song and video (which features Zac Robinson, Dez Bryant and Kendall Hunter), the Nike machine got involved.

Nike personnel did the editing on the video, and Nike is about to launch a line of "Cowboys 4Ever" apparel. During the recent Fan Appreciation Day autograph event, OSU players were clad in black "Cowboys 4Ever" T-shirts.

"Cowboys 4Ever" gear soon will be available at the Boone Pickens Stadium merchandise store, Dave Martin said, and also in various Stillwater, Tulsa and Oklahoma City shops.

Within a few days, the "Cowboys Forever" song will be available for purchase at tulsaworld.com/osusports.

"If you listen to that song more than once or twice, you'll be humming the song," Dave Martin said. "It gets into your head. That was John's intent. He wanted a catchy song, and I think he wrote one.

"When John sings about Bullet (OSU's mascot horse) riding across the plains, that might mean nothing to some people, but it certainly means something for Oklahoma State people."

Nike's production team put the finishing touches on the video last week.

"All I can say is that it's really cool," John Martin said.

OSU officials are being extremely guarded, not wanting copies of the video to be leaked before the Sept. 5 opener against Georgia.

Martin's three-day song-writing process was completed on April 17. Five days later, he was in the Tulsa-area home of country-music superstar Garth Brooks, a former OSU track athlete. The first time that Martin performed the song for anyone, he performed it on an acoustic guitar for Brooks.

"It was a huge deal for me to take the song to Garth, to get his opinion and see what he thought about it," Martin said. "I gave him the lyrics first. He loved the title 'Cowboys Forever.' He kneels down on one knee, up against the coffee table, and says, 'Let's hear it.' He was tapping along with the song, and when I finished, he sang the chorus melody back to me. It was a chance of a lifetime to go to his house and play it for him. I'll never forget it."

A self-taught guitarist and vocalist who fronts a band known as August Rose, Martin resides in Stillwater, only a couple of blocks from the OSU campus.

His songs can be sampled at tulsaworld.com/cowboysforever and iTunes.

Last year, the Big 12 Conference hired Martin to write a theme for the league. Martin wrote and recorded "Live Your Dreams," a song that was featured prominently during the bowl season and during Fox's BCS championship telecast.

In December, Martin sang the national anthem before the Oklahoma-Missouri Big 12 championship game at Kansas City's Arrowhead Stadium.

"That was a great experience. Awesome," said Martin, a 1999 All-State football player at Stillwater High School. His Baylor career was tarnished by injuries (a broken collarbone and concussions).

Backed by an A-list collection of studio musicians (including Alanis Morissette's drummer, Sheryl Crow's bass player and Shakira's guitarist), Martin recorded "Cowboys Forever" in May.

The recording took place in Hollywood, Calif., in the same Sunset Sound studio where the Rolling Stones recorded "Exile On Main Street," and in which such artists as Led Zeppelin, Van Halen, The Doors and Tom Petty recorded classic albums.

"It was a mind-blowing thing," Martin says.

Cowboys Forever lyrics

The prairie wind touches our skin
Another maverick morning begins
Wild west eyes rise before the sun
We are young guns on the run
Hang ‘em high, pistols to the sky
We ride, we ride, ‘cross the line

It’s in our veins
The feel of the reins
.45’s, chaps, bandannas and spurs
We are cowboys forever

Stay here today, gone tomorrow
The open range is our home
All that we own lives inside our soul
We are cowboy to the bone
Hang ‘em high, pistols to the sky
We ride, we ride, ‘cross the line

It is in our veins
The feel of the reins
.45’s, chaps, bandannas and spurs
We are cowboys forever

Riding Bullet across the plains
To avenge our kin’s blood and name
In bedlam we will rise and stand
With strength and honor to defend our land
Hang ‘em high, pistols to the sky
We ride, we ride, ‘cross the line

It’s in our veins
The feel of the reins
.45’s, chaps, bandannas and spurs
We are cowboys forever

We are, we are
Cowboys forever


Bill Haisten 581-8397
bill.haisten@tulsaworld.com
By BILL HAISTEN World Sports Writer

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COMMENTS 
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25 comments have been made for this team so far. Tell us what you think below!

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Report Comment
Justin Moore, Tulsa (8/24/2009 10:36:50 AM)
Worst ever... there were a lot of responses to this article yesterday and for some reason they are gone today. But this song will surpass "top dog" as the worst idea for an Oklahoma College Football team.
Report Comment
gopokes1011, (8/24/2009 11:07:26 AM)
I agree with Justin, where are the rest of the posts? I cannot believe that Garth Brooks and Nike would back this horrible song. This song belongs in 1920, with those tired corny lyrics. How embarassing!!
Report Comment
M_Sizzle, Tulsa (8/24/2009 12:39:44 PM)
This song is awful.
Report Comment
signalbob, Signal Hill CA 90755 (8/24/2009 3:08:49 PM)
Yeah, you losers are MUCH brighter and better at judging songs than Garth Brooks, and at sports promotion than Nike! Man, what arrogance! I guess maybe they know something that eludes you guys!
Report Comment
osufan86, (8/24/2009 3:28:06 PM)
This is terrible, someone let me listen to it earlier and I thought it was a joke before I saw this article. I am a season ticket holder and I think it is going to be embarassing when that song opens up the season and the brand new stadium. We need a song that will get the student section rocking before the game, not a lame song like this.
Report Comment
Justin Moore, Tulsa (8/24/2009 4:43:08 PM)
Look bob, I love Garth as much as the next guy, but at least 90% of the fans and ticket holders talking about this is song have said it is terrible for an intro.
Garth has been great and sold out central park, but even Garth has a "Chris Gaines" moment now and then! Oh, and Nike is able to produce and sell another 20'000 new shirts to Cowboy fans with a new slogan? It doesn't take a marketing genius to get behind guaranteed new sales.
I don't mind the slogan but at least put the song to a vote on the OSU web site. If this song actually won I would sing it before every game at the top of my lungs and be done with it. But in the mean time, I'm not going to get behind a song with corny lyrics, written from the heart by a Baylor Graduate, who's father happens to be the assistant athletic director. Save this song for the Punt, Pass, and Kick competition.
Report Comment
WhatItIs, (8/24/2009 8:25:19 PM)
I hope I wake up tomorrow morning and there is an article explaining how this was all just a big joke. The best parts of this song are at 0:00 and 3:20. This is one of those times when I am embarrassed to be associated with this university. It ranks up there with when OSU came out with the "flame" logo and when we did the orange to black fade in the key on the basketball court.
Report Comment
Carneyman14, (8/24/2009 9:11:02 PM)
Hey, The flame logo was cool. The fade in the paint... Not so much
Report Comment
TheeRoach, Huntington Beach (8/24/2009 11:48:28 PM)
I think the song is crazy catchy and will easily replace "Should've Been a Cowboy" (especially considering he is a raging Sooner fan and it's totally generic in nature) It is specific to OSU, includes our traditions, and will be a great anthem for people to get behind. I understand people's concerns about it being hype enough for a pre-game, but I say trust them and see how it's used. People have a problem with the fact he went to Baylor...that shows your ignorance. He grew up in Stillwater and has been around the OSU family more than probably all of the people who commented combined. The thing I keep coming back to is how catchy it is, so I think it will work.
Report Comment
oldnorthroad, (8/25/2009 4:16:42 AM)
The Tulsa World can delete all the posts they want, but it will not make the new intro video better. That is a fact.
Report Comment
ajkight, (8/25/2009 10:04:30 AM)
My friend has seen the video with the song and said it is amazing! I have to admit, I wasn't floored by the song at first. I agree with TheeRoach saying that it is our own anthem, and I can see the crowd singing along with the chorus. Any university or high school can put whatever popular ghetto song as their intro, but this will have much more meaning and have people get behind it. I am a 2002 grad and know how the younger fans feel. Bottom line is this, if you don't buy the donor seats and also don't kick in the big contributions to the alumni then you don't matter. The athletic department isn't thinking of students and the younger generation when they make these decisions. Think about it.
Report Comment
Have that, America (8/25/2009 10:42:44 AM)
I'm not a huge fan of the song, but I'll take anything over Toby Keith.
Report Comment
osufan86, (8/25/2009 11:03:06 AM)
ajkight, although I'm not a major donor yet I very might well be in the future, but holder making stupid decisions like this is not pushing me to do it soon. I think the players should get to choose the song they come out to. They are the ones putting countless hours in the weight room and on the practice field. They deserve it.

Also I don't think the song is horrible, wouldn't mind hearing it during a timeout or after the game but not as an intro song when you're trying to get the team and fans pumped up.
Report Comment
osualum0709, (8/25/2009 1:01:45 PM)
Ok its not a horrible song, BUT ITS THE ABSOLUTE WORST SONG FOR PRE-GAME (or any time during the game for that matter)! The crowd will go silent after that rather than get pumped about the game! They needed to bring back the one that had all the songs that said cowboy in it! It was by far the best.
Report Comment
MexiMike, Tulsa (8/25/2009 2:15:33 PM)
I don't understand why the TW is deleting posts that aren't vulgar in any way. Isn't the comment board for opinions?

I don't like the song at all. I think it is a horrible move by the athletic department. I am an OSU fan so it's not as if I am just spouting hate for no reason.

I've seen MUCH worse comments posted on articles of every type. What gives?
Report Comment
Have that, America (8/25/2009 2:41:07 PM)
MexiMike...

I don't get it either.

From what I have seen this is about a 90 to 10 split on OSU fans that don't like it to the ones that do. Especially if you go read other internet forums.

I've spoken with people from the alumni association and athletic department and from what I gather this thing was just pushed through without taking any consideration as to public opinion.

what a terrible mistake.
Report Comment
p003220, (8/25/2009 4:39:57 PM)
FAIL
Report Comment
dboren23, (8/25/2009 5:29:48 PM)
Yet another reason why Mike Holder sucks. He is completely out of touch with the fans. His one and only concern is money. If he could sell a dozen season tickets by skinning a live cat, he'd do it.
Report Comment
namealwaystaken, madisonville (8/26/2009 4:51:12 PM)
I don't know where the other posts went. I will say the lyrics to "Cowboy's are 4ever" are awesome but the music put to it is more of a churchy feel not what we need for pre-game. Should have been a cowboy does not work either. As for Mike Holder skinning a cat to sell tickets, well, great. In case you haven't noticed OSU could use some help in that department. However, they need to look to some great showman and marketing people. Garth Brooks was one of the best at that. I am not saying his music was great but his marketing was. I am not sure if Garth realize when he endorsed this song that it was for pre-game football play.
Report Comment
boomer10, (8/26/2009 11:53:50 PM)
This is the kind of song that won't stand up to the test of time. It sounds too "current"...it sounds like every other pop song on the radio now. In ten years, it will sound like an out-dated, ten-year old pop song.

This isn't an "anthem" or "sports anthem" type of song at all.
Report Comment
Stomp, (8/28/2009 4:59:33 AM)
Reminds me of an intro to a television sitcom. Would be fine on a pop radio station, but its a poor choice for pregame.
Report Comment
Ryanoceros, Tulsa (8/31/2009 11:24:13 AM)
If they play this at our games, we'll deserve to get our butts kicked.
Report Comment
jfrutchey, Stillwater (8/31/2009 4:40:01 PM)
This does not make me feel like we're about to go out and crush somebody. Its more like, we're going out to hold hands and play with flowers. Please make it stop!
Report Comment
SteveBrown777, tulsa (8/31/2009 5:35:29 PM)
The lyrics are awful, and the music is even worse.
Report Comment
rockymarlow, Tulsa (9/1/2009 8:25:47 PM)
Stillwater is the epicenter of country music in Oklahoma. If you want to write a song by the cowboys and for the cowboys you get Jason Boland to do it. If you want to get something to charm the world, get Garth Brooks to do it.

The athletic department is in their own world, they should have gotten someone off of the strip to do it.
 

 
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