Tulsa World: ISU policy was model for OSU

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ISU policy was model for OSU
Both schools saw increases in sales of season tickets.

By BILL HAISTEN World Sports Writer
Published: 11/23/2008 3:30 AM
Last Modified: 11/23/2008 3:59 AM

Both schools saw increases in sales of season tickets.

STILLWATER — The 2008 Oklahoma State football ticket policy was copied from the Iowa State model that was introduced a year earlier.

Before the 2007 season, Iowa State athletic director Jamie Pollard announced that tickets for the Cyclones' game with archrival Iowa would be available as part of a season-ticket purchase.

"A lot of Iowa fans complained," Pollard said last week. "My response to that is, I don't answer to Iowa fans."

Pollard's policy resulted in a dramatic increase in season-ticket sales — from 30,728 in 2006 to a school-record total of 36,606 in 2007.

Oklahoma State, using the Iowa State model, got similar results this year.

This year, Iowa State again designated one home game — the Nebraska game — as its premium game.

Reserved seats for Nebraska-Iowa State were available only as part of the season-ticket package. Iowa State's 2008 season-ticket sales total: 33,753.

As recently as 2004, Iowa State had sold only 22,430 season tickets.

"Mike (OSU athletic director Mike Holder) talked to me during the spring meetings. I knew Oklahoma State would have a similar policy this year," Pollard said. "Our rationale was the same as Oklahoma State's — if you do the same thing that you've always done, you get the same results that you've always gotten.

"This policy has worked for us, and we'll have it again for next year's Iowa game."

Bill Haisten 581-8397
bill.haisten@tulsaworld.com By BILL HAISTEN World Sports Writer

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