Crowne Plaza Hotel
100 E. 2nd St.
Tulsa, OK 74103
Friday July 25, 2008
Do You Know Why You're Here?
12 p.m. – 1:15 p.m.
Promenade Ballroom D
This special session helps you figure out how to make each panel apply to your unique situation and gets you in the frame of mind to really make the most of the Dfest Music Conference.
Eventful —Special Eventful Web Marketing Panel
12:30 p.m. – 1:45 p.m.
Promenade Ballroom C
Taking Care of Business (Band Agreements, Budgets, Marketing, Basics)
1:30 p.m. – 2:45 p.m.
Promenade Ballroom D
Understand how your band is a business and define the business structure of your band. Discussion will take place about types of business entities, band agreements, expenses, budgeting, tax deductions and ownership of your band as a brand.
Publishing & PROs
2 p.m. – 3:15 p.m.
Promenade Ballroom C
Learn the benefits of a PRO and why you need to be a member of one. Find out the differences between BMI/ASCAP/SESAC, how to properly set up your publishing company/artist account with a PRO and how to ensure you've properly registered songs. And on the horizon — PRO brokering firms and how can they help.
Making a Plan: From Recording to Sales (Radio, Press, Online, Tour Marketing Strategies)
3 p.m. – 4:15 p.m.
Promenade Ballroom D
In order to break your band, you must start thinking of yourself on a broader scale; you must think past your CD release show. This session hits the highlights of what you need to plan, including promotional materials; radio, press, marketing and online strategies; creating buzz through social networks and blogs; merchandising; and touring.
Taking Care of Business Part 2 (Sponsorships, Investors, Alternative Revenues)
3:30 p.m. – 4:45 p.m.
Promenade Ballroom C
This session discusses capital investments, sponsorship and the effect of third-party support on your career. Learn how to maximize your earning potential when the markets seems to support giving away your music for free.
Keynote: Martin Atkins
4:30 pm - 6:00 pm
Promenade Ballroom D
Atkins discusses the nuts and bolts of touring while dissecting his book, titled “Tour Smart.”
Demo Listening Derby
5 p.m. – 6 p.m.
Promenade Ballroom C
Saturday, July 26 2008
Radio, Press, Marketing: A Closer Look
11:30 a.m. – 12:45 p.m.
Promenade Ballroom C
This session discusses how to approach radio, how to approach press, how to make your press and radio strategies have synergy and explains marketing strategies.
Meet the Music Supervisors: Licensing for Independent Artists
12 p.m. – 1:15 p.m.
Promenade Ballroom D
Find out what you should look for in a licensing deal and how to effectively solicit your music to soundtrack coordinators and production houses. Proudly, this year’s panel may be one of the finest available nationally.
21st Century Deals: The 360 Record Deal
1 p.m. – 2:15 p.m.
Promenade Ballroom C
Learn what a 360 degree deal is and how it is changing what a record deal means. Get down and dirty into how a 360 affects your brand identity, merchandising, sync licensing, touring and everything in between.
Tour Smart: The Panel
1:30 p.m. – 2:45 p.m.
Promenade Ballroom D
Blog Marketing = Blog Buzz: Welcome to the Social
2:30 p.m. – 3:45 p.m.
Promenade Ballroom C
Find out how blog buzz generates record sales, how to blog and create buzz, how to extend the buzz to social networks and learn how to use social nets to promote your goods.
Sync or Swim: The Guitar Hero Effect, the KRION Effect & Gaming & Branding Licensing
3 p.m. – 4:15 p.m.
Promenade Ballroom D
What are record labels doing to include Guitar Hero and Rock Band in their plans to promote and launch new releases and catalog titles? How do Madden and other games fit into labels' current strategies? And how can you get your independent band licensed to a game?
Artist as Retailer
4 p.m. – 5:15 p.m.
Promenade Ballroom C
Professionals talk about their experiences in transitioning from selling music on their own to signing off and allowing a major distributor get their music into digital and physical retailers. How much and what kind of work was done in the early stages, who handled it, and what were the deal points in signing with a distributor?
Demo Listening Derby
5:30 p.m. – 6:30 p.m.
Promenade Ballroom C
Artist One-On-One: An Intimate conversation with*
4:30 p.m. – 6 p.m.
Promenade Ballroom D
Oh, it's gonna be a good one, but you're going to have to wait to get the details on this one...
