TUTTLE — William Henry (Bill) Braum, founder of Braum’s Ice Cream and Dairy Stores, died with family at his side on his dairy farm on Monday. He was 92.
Word came down in a special announcement published by Bill’s hometown newspaper website in Emporia, Kansas.
Braum not only built a legendary brand in ice cream, the founder of W.H. Braum Inc. became a pioneer in vertical integration by constructing a complete supply line from agriculture, production and manufacturing to retail.
The Braum’s legend was born in Oklahoma City in 1968, but it’s founder was born in Newton, Kansas, 40 years earlier. He grew up working in his father Henry’s butter processing plant in Emporia. By 1952, the businesses shifted into retail, resulting in a chain of ice cream stores called Peter Pan, named after a local park.