A QuikTrip at Pine Street and Peoria Avenue is pictured in March. MIKE SIMONS/Tulsa World file

Tulsa-based QuikTrip has been named top retailer in the convenience market by a customer data science company.

QuikTrip, Wawa and Sheetz are the top retailers in the $654.3 billion U.S. convenience market, according to the second annual dunnhumby Retailer Preference Index for the Convenience Channel.

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Released Wednesday, the RPI surveyed nearly 7,000 U.S. households to determine which of the top 27 c-store retailers have the strongest combination of financial performance and consumer emotional connection.

The retailers with the highest overall index scores are: 1. QuikTrip, 2. Wawa, 3. Sheetz, 4. Kwik Trip/Kwik Star, 5. RaceTrac, 6. Casey’s General Stores and 7. Maverik.

The overall RPI ranking evaluated retailer performance on five pillars: convenient quality, price, fresh and healthy, discounts and rewards, and digital.

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