The Ambassador Hotel, 1324 S. Main St. in Tulsa, is undergoing a rebranding as it becomes part of the high-end, luxury Autograph Hotel Collection by Marriott.

Under the deal, the Ambassador Hotel will keep its own identity but add Autograph Collection by Marriott to its name.

Paul Coury, chairman of Tulsa-based Coury Group, a commercial realty company, calls the soft rebranding a “big deal.”

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In October, the Ambassador Hotel-Tulsa will be the first of Coury’s hotels to be rebranded. The downtown boutique hotel, which is listed on the National Register of Historic Places, features Italian terra cotta relief panels and limestone cornices.

Coury’s other Ambassador hotels in Oklahoma City, Wichita and Kansas City also will become part of the brand. A blog for the Wichita Eagle notes that the Wichita Ambassador will be next in line to undergo rebranding in October.

“It’s going to have a great impact on the people in the corporate world who want to stay at hotels that get reward points,” said Coury in the blog post.

The Autograph Hotel Collection by Marriott has 33 properties in the United States and some around the world, including South America, Europe, Caribbean, Asia, Central America, Canada, Australia and Pacific Islands.

The Autograph Collection on its website refers to its collection as “an evolving ensemble of strikingly independent hotels” that have been selected for their “bold originality, rich character and uncommon details.”

Included in its collection are Union Station Hotel in Nashville, Tennessee; El Monte Sagrado in Taos, New Mexico; Castle Hotel in Orlando, Florida; and Grand Bohemian Hotel Asheville in Asheville, North Carolina.

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Laurie Winslow ​918-581-8466