61st and Peoria

The 61st Street and Peoria Avenue neighborhood is getting a new name, Hope Valley. Tulsa World file

The 61st Street and Peoria Avenue neighborhood, an area perceived as a haven for crime and violence, is getting a new name in an effort to change its image.

Tulsa City Councilor Jeannie Cue will unveil signs for what will be called the Hope Valley Neighborhood Association during a community public service event at noon Saturday.

“I’m so excited to show off the new Hope Valley signs and to support this citizen-led re-branding effort,” Cue said in a news release. “I want to thank everyone who has been working so hard making sure this community is not defined by an intersection. This is a new day in Hope Valley.”

The effort to rename the area began in 2017, when community members and students at nearby Marshall Elementary School were invited to vote for a new name from a ballot of six choices, according to a previous story. The winning name, Hope Valley, was adopted by the community.

Officials said the new signs come at no cost to the city, thanks to a donation from District 9 Councilor Ben Kimbro.

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