NORMAN — It would take a nearly $285 million marketing effort to counteract the impact of a highly sophisticated marketing campaign that opioid manufacturers used to ramp up sales of their painkillers in Oklahoma, the head of an Oklahoma City advertising agency testified Monday.

Renzi Stone, chairman and chief executive officer of Saxum Strategic Communications, said his estimate only included the marketing cost of an abatement campaign and did not include other anticipated costs such as treatment for addiction. The abatement marketing plan Stone proposed would take 20 years, he said.

Stone’s testimony Monday came on Day 10 of Oklahoma’s multibillion dollar public nuisance lawsuit against Johnson & Johnson and its subsidiaries. The companies are accused of engaging in false or misleading marketing practices that helped cause thousands of opioid-related overdose deaths and addictions.


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