Residents’ input sought on branding Residents’ input sought on branding Lt. Gov. Matt Pinnell is selling blue sky and counting on all Oklahomans to buy a piece of it. Not with money, but with time and ideas. Pinnell, as secretary of tourism and branding, is soliciting these investments through Project Blue Sky, an attempt to define the state in ways more attractive to residents and outsiders, as well. “I’ve been telling people we’re going to brand Oklahoma,” said Pinnell. “It’s not a rebrand, because we don’t really have a brand.” The process began last week with the launch of an online survey at projectbluesky.ok.gov. Mostly, it asks respondents what they think, good or bad, about their home state. The surveys are anonymous. “We’re looking for trends,” Pinnell said. “We’ll probably put the responses in a word cloud to see what comes up the most.” Besides the online survey, about 30 to 40 people are being interviewed at length. The results of all this will be turned over to the “OklaX Committee” made up of marketing professionals from throughout the state. Past administrations have handed out a fair number of marketing- and tourism-related contracts that produced more controversy than anything else, but so far Project Blue Sky has been voluntary. “I’ve not gotten a ‘no’ yet from the people I’ve asked (for help),” Pinnell said. Adapting a rule from his life as a political campaign operative, Pinnell added, “I think the community realizes how important this is. If we don’t define ourselves, 49 other states will do it for us.” About 400 surveys have been completed, he said, and he’s hoping for at least 1,000. “We will not rush this, but I hope to have something tangible by the start of next year,” he said. — Randy Krehbiel — Randy Krehbiel 918-581-8365 randy.krehbiel@tulsaworld.com Twitter: @rkrehbiel<&line2>

Randy Krehbiel

918-581-8365

randy.krehbiel@tulsaworld.com

Twitter: @rkrehbiel


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Randy has been with the Tulsa World since 1979. He is a native of Hinton, Okla., and graduate of Oklahoma State University. Krehbiel primarily covers government and politics. Phone: 918-581-8365

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