OSU Today show screengrab

NBC's Today show featured Oklahoma State football's sleep program on its Wednesday, Oct. 18, 2017 show. Screengrab via today.com

As reported by Tulsa World's Mark Cooper back in August, the Oklahoma State football program hired Rise Science, a personalized sleep coaching company that works with athletic programs, including Clemson and Alabama, to emphasize the importance of sleep and to introduce technology that enhances sleep.

This morning, NBC's Today featured OSU's program.

View the video below: