NORMAN -- The Jumpman is coming to the University of Oklahoma.
OU announced Thursday a partnership with Nike’s Jordan Brand that would make the school only the third college football program to represent the Jumpman brand on the field, joining Michigan and North Carolina.
The Jumpman logo is a silhouette of Michael Jordan dunking a basketball.
OU will feature the Jumpman logo on football uniforms beginning in the 2018-19 season. The partnership will include the men’s and women’s basketball teams, as well. OU will likely retain its department-wide deal with Nike for other sports.
OU merchandise will begin to hit retail in summer 2018.
Terms were not disclosed.
Former OU All-American Blake Griffin -- a longtime Jordan Brand client -- was in Norman to introduce the new look to the men’s basketball team.
“You guys are about to be part of a bigger family,” Griffin told the team. “Part of a family that I’ve been a part of for a while. I just want to welcome you guys.”
Griffin then displayed a T-shirt saying “We Are Jordan” with the OU logo underneath and a small Jumpman Logo near the top.
The new look will likely be used as a recruiting tool, as potential prospects could gravitate toward the Jordan brand. OU would have exclusive clothing and shoes, which is a big asset.
OU’s contract with Nike was scheduled to cease on June 30, 2018 (which is the end of this current school year) but was extended in 2014 for six more years (to June 30, 2024). OU received $4 million within 30 days of the execution of the extension and an additional $4.940,000 in financial consideration during remaining four-year term of that agreement, a near $9 million bonus at the time.
It’s likely a win-win situation for both OU and Nike. The Sooners are a national brand and would up sales for the gear, while Oklahoma would gain traction from being one of the only universities with such an exclusive deal with the Jordan Brand.
Only the best for the best. ⭕️🙌🏀 pic.twitter.com/bsmW1jWnyz— Oklahoma Basketball (@OU_WBBall) November 9, 2017